UPDATED: Woolworths seeks trade marks for tech-related ‘Be’ and ‘Hub’

Woolworths Aus Australia Logo

Australian supermarket Woolworths has lodged a trade mark for the logo of a new product, service or division called ‘Hub’.

The trade mark was registered on April 9 by the Sydney headquarters of Woolworths and a legal representative, Spruson & Ferguson.

It covers a range of technology-related goods and services across Class 9. Specifically:

Class 9: Scientific and photographic apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; calculating machines, data processing equipment and computers; computer peripheral devices, computer accessories and parts therefor including keyboards, port hubs, mouses and mouse pads, cables, headphones, speakers, computer cases; data storage devices including USB flash drives, CDs, DVDs; cameras including webcams; data processing equipment including readers and calculators; mobile phones; mobile phone accessories including holders, cases, covers and straps

Woolworths HubThe trade mark is at the status of ‘Indexing Approved’, meaning it has not been seen by an IP examiner yet.

The logo (pictured right) states that ‘Hub’ is “Exclusively at Woolworths”.

An online search appears to show that the logo has not appeared online before. Furthermore, an online search does not appear to bring up any relevant results for a Woolworths-related ‘Hub’.

Click here to view a screenshot of Woolworths’ ‘Hub’ trade mark.


Be Entertained

28 April 2014: The ‘Hub’ trade mark could be related to another Woolworths trade mark registered recently, for the logo (pictured above) of a new brand called ‘Be’.

The ‘Be’ logo has the tagline “be entertained”, and the application is looking to trade mark three colour-variations of the logo above.

The trade mark was filed on March 18 by Woolworths Limited and a legal representative, King & Wood Mallesons. It is at the status of ‘Indexing Approved’.

It covers similar technology goods and services as the ‘Hub’ trade mark, as well as additional classes covering ‘goods made from paper or cardboard’ and ‘office furniture’.

An online search for the ‘Be’ logo suggests it has not appeared online before. Further searching for the name linked with Woolworths appears to bring up zero relevant results.

Click here to view a screenshot of Woolworths’ trade mark application for ‘Be’.


Woolworths planning new ‘Woolworths Local’ retail brand

woolworths localAustralian supermarket giant Woolworths has registered a domain and lodged a trade mark for the logo of ‘Woolworths Local’ (pictured).

The domain – at woolworthslocal.com.au – is currently offline, but is registered to ‘Woolworths Limited’. No date of registration is provided.

The Australian trade mark application was filed yesterday, 11 September, by Woolworths Limited and a legal representative, Spruson & Ferguson.

It is for a logo and the term ‘W LOCAL’, and covers two retail and packaging classes, specifically:

Class 16: Paper, cardboard and goods made from these materials, not included in other classes; printed matter including magazines and other publications including information bulletins; paper and plastic bags

Class 35: Retailing and wholesaling services, including such services provided by supermarkets, grocery, liquor, variety, convenience and discount stores; retailing and wholesaling of products including household products, electrical products, fresh food, tinned and frozen products, snack food, paper hand products, household cleaning products, clothing products, fuel and lubrication products, bakery products, grocery and supermarket products including online wholesaling and retailing of the aforesaid products; advertising, promotional and marketing services including such services provided by supermarkets, grocery, liquor, variety, convenience and discount stores; online retailing, wholesaling, advertising, promotional and marketing; consumer market information services including on-line information services such as product reviews and product information and bulletins

A Google Image reverse search for the ‘W LOCAL’ logo brings up zero results, suggesting this is the first time the logo has appeared online. A Google search for ‘Woolworths Local‘ does not appear to bring up any directly relevant results.

The trade mark could be related to a January press release about a new strategy to provide more local food sourcing. However, the trade mark does not cover any individual foods – just the retail of food items, as well as other non-food products.

Another possible use for ‘Woolworths Local’ is to rebrand the current Woolworths Petrol stores, or even open smaller High Street outlets similar to the 500+ Sainsbury’s Local stores in the UK.

Two weeks ago, Woolworths’ chief executive Grant O’Brien promised “growth” for the company, and a new retail brand or rebrand/expansion of its petrol stores would certainly tick that box.

The trade mark application is at the status of ‘Indexing Approved’, meaning it has not been seen by an IP examiner yet.

Click to view a screenshot of Woolworths’ ‘W LOCAL’ trade mark application.


WLOCALWoolworths Limited lodged another trade mark a few hours after the original ‘W LOCAL’ application, this time for a horizontal version of the logo (pictured).

The trade mark application covers the exact same classes as discussed above.

Click to view a screenshot of the second Woolworth’s ‘W LOCAL’ trade mark application.


Coles lodges for ‘Tag’

coles1Supermarket giant Coles has lodged two local trade marks for what appears to be a new electronic money transfer service, called ‘Coles Pay Tag’.

Both trade mark applications were lodged on 21 August; one for the term ‘Coles Pay Tag’ and the second for the shorter term, ‘Coles Tag’.

The identical classes covered by both applications are of various retail and financial services, specifically:

Class 9: Apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; active electronic labels containing coded information; apparatus for electronic digital processing; storage materials for data in electronic form; terminals for the electronic transfer of funds; touch sensitive electronic screens

Class 36: Financial service; monetary affairs; credit card services; issuing of credit cards; electronic funds transfer

A Google search for ‘Coles Pay Tag‘ brings up zero results.

A search for ‘Coles Tag‘ brings up a 2004 article from The Australian newspaper about a technology being trialed by Coles/Myer dubbed ‘Coles Tag’, described as “radio-frequency identification tags” between distribution centres.

However, this appears to be unrelated because the classes covered by the two new trade marks list ‘electronic funds transfer’ and ‘credit card services’, suggesting a more consumer-facing service.

Both trade mark applications remain at the early status of ‘Indexing Approved’, meaning they have not been seen by an IP examiner.

Click to view a screenshot of the Coles trade mark applications for ‘Coles Pay Tag‘ and ‘Coles Tag‘.

Coles boasts it can offer “1 recipe, 3 different meals”

Coles_cmykAustralian supermarket chain Coles has lodged two trade marks in recent weeks, one for the phrase “1 recipe. 3 different meals” and another for “Feed your little family”.

The trademark application for “Feed your little family”  was lodged on 7 August and the “1 recipe. 3 different meals” trademark was lodged a week later, on August 13.

Both cover exactly the same media and retail classes, specifically:

Class 16: Printed publications; magazine; recipe books; bookbinding material; paper, cardboard and good made from these materials; bags of plastics or paper for packaging; packaging material of plastic or paper

Class 35: Wholesaling and retail services including wholesale and retail sale of food and groceries; retail services via groceries store, department store, discount store, specialty store, supermarkets, convenience stores; direct mail and on-line retailing services; advertising and promotion services; advertising and promotion provided by supermarkets and grocery stores including on-line promotions; advertising, sales promotion, and retail marketing services relating to food, condiments, sauces, spices, flavourings, seasonings and other food ingredients including provision of recipes, and dissemination of information relating to food, food preparation and food ingredients including condiments, sauces, spices, flavourings and seasonings

A Google search for both phrases brings up zero results related to Coles at the time of publication.

Both applications are at the status of ‘Indexing Approved’, meaning they have not been seen by an examiner yet.

Click to view a screenshot of Coles’ trade mark applications for “1 recipe. 3 different meals” and “Feed your little family“.

UPDATED: UK supermarket Waitrose enters Australian trade mark register

waitroseHigh-end UK supermarket brand Waitrose has had its Australian trade mark application accepted, and officially entered the trade mark register last week.

The supermarket company, which operates nearly 300 stores in the UK and also owns department store John Lewis, stated in 2011 it planned to enter the Australian market through franchising partnerships. The successful trade mark application could mean that goes ahead sooner rather than later.

The trade mark application – TM number 1511394 – was lodged in July 2012, accepted in January this year and entered the trade mark register on 2 May.

It covers a variety of goods and services Classes, including Class 35 ‘supermarket and internet retail services’, Class 31 ‘agricultural, horticultural and forestry products’ and Class 5 ‘Pharmaceutical and veterinary preparations’.

If Waitrose enters the Australian market, it could spark a rivalry with other high-end Australian supermarkets, including Woolworths-owned Thomas Dux.

UPDATE: A Waitrose spokesperson contacted ™Watch, and said “we see the Australian market as a growth opportunity for the Waitrose brand”, but added “we have no plans to announce [an Australian launch] at this time”.

“Last Christmas we sold a number of products from our Heston from Waitrose range in Australia in the supermarket Coles, including our sell-out Heston from Waitrose Hidden Orange Christmas Pudding,” the spokesperson said. “Products from our Duchy Originals From Waitrose range have also been available in specialist food shops in Australia for a number of years and have also proved popular with shoppers.”

Click to view a screenshot of the Waitrose trade mark application.