UPDATED: Dick Smith screaming RAR with new trade mark application

rarElectronics retailer Dick Smith has lodged an Australian trade mark application for the term RAR, including two different coloured logos (pictured).

The trade mark application – TM number 1564869 – was lodged yesterday, June 26, by Dick Smith Electronics PTY Limited. A “colour series description” for the logos was added as “white and black”.

It covers three goods and services classes, specifically covering a variety of retail services and electronic products:

Class 9: Electronic and electrical apparatus and instruments in this class, including audio and video receivers, transmission or reproduction of sound, audio players, audio speakers, audio speakers for home, audiovisual apparatus, audiovisual instructions, stereo and audio equipment, home theatre, docks, sound bars, micro hi fi, headphones for audio apparatus, sound apparatus, MP3 players, DVD players, blue ray players, television sets and coaxial, electric and fibre optic cables in this class

Class 16: Paper, cardboard and goods made from these materials, not included in other classes; printed matter including magazines and other publications including information and education bulletins and manuals; photographs; stationery; adhesives for stationery or household purposes; artists’ materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); tissues; wrapping paper and paper and plastic bags; labels; plastic materials for packaging (not included in other classes)

Class 42: Sale and distribution of electronics and electrical equipment, data processing equipment; radio, sound producing and telecommunication equipment and devices apparatus and devices for recording transmission or production of sound or images, recording discs and tapes; electrical and mechanical games and toy

A reverse Google Image search for both logos comes up with zero results, suggesting the images have not appeared online before yesterday. A Google search for “Dick Smith RAR” also brings up zero relevant results.

The trade application is at the status of ‘Indexed’.

Click to view a screenshot of Dick Smith’s RAR trade mark application.

UPDATE

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Dick Smith lodged three more trade marks on June 26, one for the term ‘Real Audio Research’ (an acronym for RAR) and another two for related logos (pictured).

The three further trade mark applications – TM number 1564866 for the term, 1564867 for the top logo and 1564874 for the bottom logo – all cover the exact same classes as quoted above.

Anecdotally, the application for the bottom logo (which is described on the application as the top logo “with rays”) seems to have been lodged with a typo, as it as listed as “RAR REAL AUSIO RESEARCH” (with an ‘S’ instead of a ‘D’ in the third word).

A Google search for “Real Audio Research” brings up zero relevant results.

All three additional trade mark applications are at the status of ‘Indexing Approved’.

Click to view a screenshot of Dick Smith’s ‘Real Audio Research’ term, the ‘RAR Real Audio Research’ top logo and the typo ‘RAR Real Ausio Research’ logo trade mark applications.

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Fashion brand AllSaints hints at launch Down Under

allsaintMajor British fashion retailer AllSaints may have revealed the next destination of its ongoing global expansion yesterday, by lodging two Australian trade mark applications for variations of its name.

The move comes just a month after AllSaints announced the launch of a film production arm, and two months after launching its first store in Canada and another in Malibu. All this comes after the company was saved from the brink of collapse in 2011 by equity firm Lion Capital, who cited AllSaints’ “international potential” as a key reason for its investment.

A move Down Under would follow in the footsteps of other British fashion retailers, such as Topshop, River Island, ASOS and Hobbs.

The popular fashion retailer opened its first store in London in 1993 as a menswear brand, but has since expanded into womenswear, footwear, and accessories. It currently has 65 standalone stores across the UK, Europe and North America, with an additional 35 retail outlets in department stores.

The East London office of AllSaints lodged two Australian trade mark applications on 11 June; one for the term ‘ALL SAINTS’ and a second very similar application for the term ‘SAINTS’.

Both are covered by the same six classes, covering a wide variety of fashion, toiletry, electrical and retail products and services – including class 35, specifically “Retail and wholesale services” of 100 different clothing items, accessories and electronic devices.

The ‘ALL SAINTS’ application is covered by one additional class, namely class 41 covering various entertainment classes, presumably to cover the aforementioned film production studio.

The brand appears to be too late to register the local allsaints.com.au domain, as a New South Wales church has claimed it, but the main online store at allsaints.com already delivers to much of the globe, including Australia.

The two trade mark applications – TM numbers 1562070 and 1562071 – were lodged by All Saints Retail Limited and an Australian legal representative, Shelston IP. They are currently at the early status of ‘Filed Approved’.

™Watch has contacted AllSaints and is awaiting a response.

Click to view a screenshot of All Saints’ trade mark applications for ‘ALL SAINTS‘ and ‘SAINTS‘.