Woolworths planning new ‘Woolworths Local’ retail brand

woolworths localAustralian supermarket giant Woolworths has registered a domain and lodged a trade mark for the logo of ‘Woolworths Local’ (pictured).

The domain – at woolworthslocal.com.au – is currently offline, but is registered to ‘Woolworths Limited’. No date of registration is provided.

The Australian trade mark application was filed yesterday, 11 September, by Woolworths Limited and a legal representative, Spruson & Ferguson.

It is for a logo and the term ‘W LOCAL’, and covers two retail and packaging classes, specifically:

Class 16: Paper, cardboard and goods made from these materials, not included in other classes; printed matter including magazines and other publications including information bulletins; paper and plastic bags

Class 35: Retailing and wholesaling services, including such services provided by supermarkets, grocery, liquor, variety, convenience and discount stores; retailing and wholesaling of products including household products, electrical products, fresh food, tinned and frozen products, snack food, paper hand products, household cleaning products, clothing products, fuel and lubrication products, bakery products, grocery and supermarket products including online wholesaling and retailing of the aforesaid products; advertising, promotional and marketing services including such services provided by supermarkets, grocery, liquor, variety, convenience and discount stores; online retailing, wholesaling, advertising, promotional and marketing; consumer market information services including on-line information services such as product reviews and product information and bulletins

A Google Image reverse search for the ‘W LOCAL’ logo brings up zero results, suggesting this is the first time the logo has appeared online. A Google search for ‘Woolworths Local‘ does not appear to bring up any directly relevant results.

The trade mark could be related to a January press release about a new strategy to provide more local food sourcing. However, the trade mark does not cover any individual foods – just the retail of food items, as well as other non-food products.

Another possible use for ‘Woolworths Local’ is to rebrand the current Woolworths Petrol stores, or even open smaller High Street outlets similar to the 500+ Sainsbury’s Local stores in the UK.

Two weeks ago, Woolworths’ chief executive Grant O’Brien promised “growth” for the company, and a new retail brand or rebrand/expansion of its petrol stores would certainly tick that box.

The trade mark application is at the status of ‘Indexing Approved’, meaning it has not been seen by an IP examiner yet.

Click to view a screenshot of Woolworths’ ‘W LOCAL’ trade mark application.


WLOCALWoolworths Limited lodged another trade mark a few hours after the original ‘W LOCAL’ application, this time for a horizontal version of the logo (pictured).

The trade mark application covers the exact same classes as discussed above.

Click to view a screenshot of the second Woolworth’s ‘W LOCAL’ trade mark application.



Coles lodges for ‘Tag’

coles1Supermarket giant Coles has lodged two local trade marks for what appears to be a new electronic money transfer service, called ‘Coles Pay Tag’.

Both trade mark applications were lodged on 21 August; one for the term ‘Coles Pay Tag’ and the second for the shorter term, ‘Coles Tag’.

The identical classes covered by both applications are of various retail and financial services, specifically:

Class 9: Apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; active electronic labels containing coded information; apparatus for electronic digital processing; storage materials for data in electronic form; terminals for the electronic transfer of funds; touch sensitive electronic screens

Class 36: Financial service; monetary affairs; credit card services; issuing of credit cards; electronic funds transfer

A Google search for ‘Coles Pay Tag‘ brings up zero results.

A search for ‘Coles Tag‘ brings up a 2004 article from The Australian newspaper about a technology being trialed by Coles/Myer dubbed ‘Coles Tag’, described as “radio-frequency identification tags” between distribution centres.

However, this appears to be unrelated because the classes covered by the two new trade marks list ‘electronic funds transfer’ and ‘credit card services’, suggesting a more consumer-facing service.

Both trade mark applications remain at the early status of ‘Indexing Approved’, meaning they have not been seen by an IP examiner.

Click to view a screenshot of the Coles trade mark applications for ‘Coles Pay Tag‘ and ‘Coles Tag‘.

Harvey Norman hints at new ‘Commercial Services’ division

Home | Harvey Norman New Zealand copyRetailer Harvey Norman has this week lodged a trade mark application for the term ‘Harvey Norman Commercial Services’.

The trade mark application – TM number 1566085 – was lodged on July 2 by Harvey Norman Retailing. It is registered under class 35, covering different products and services including “retailing, wholesaling, distribution” and over 200 different items (from the big, “commercial and household appliances” and “home theatre goods”, to the small, such as “umbrellas” and “candlesticks”).

Harvey Norman already has a ‘Harvey Norman Commercial‘ online division, however there also appears to be a specific ‘Commercial Services’ division.

For instance, a website exists at harveynormancommercialservices.com, which is no longer online (at the time of publishing this article) but was briefly online on June 24 (screenshot above). The website appears to require a login.

The domain name was registered on 26 February 2013 by Generic Publications, a “related entity” to Harvey Norman Holdings that is dedicated to marketing and advertising.

A Google search reveals various product pages were online on June 21 (but are offline today), but many appear empty. For example, the ‘About Us‘ page has no content and the ‘Appliances‘ and ‘Apple‘ sections both state “there are no products in this section”. However, at least three products were listed on the website on June 21, including this HP Pavilion desktop computer.

The product pages do show the product sections the website had listed: Computers, Gaming, TV & Audio, Cameras, Phone & GPS, Appliances, Fitness, Furniture, Bedroom, Bathroom & Flooring, Outdoor. These are very similar to the current product sections on the Harvey Norman Australia website, but with an added ‘Outdoor’ section. The Harvey Norman Australia website does have an Outdoor page, but it redirects to the ‘Big Buy’ daily deals page.

Another possible clue is the tab text of the website reads ‘Harvey Norman New Zealand’. However, it is worth noting the product sections on the Harvey Norman New Zealand website are different to those above.

™Watch has contacted Harvey Norman for more information, and is awaiting a response.

The Harvey Norman Commercial Services trade mark is at the status of ‘Indexing Approved’.

Click to take a look at the trade mark application, including the full list of products.

Fashion brand AllSaints hints at launch Down Under

allsaintMajor British fashion retailer AllSaints may have revealed the next destination of its ongoing global expansion yesterday, by lodging two Australian trade mark applications for variations of its name.

The move comes just a month after AllSaints announced the launch of a film production arm, and two months after launching its first store in Canada and another in Malibu. All this comes after the company was saved from the brink of collapse in 2011 by equity firm Lion Capital, who cited AllSaints’ “international potential” as a key reason for its investment.

A move Down Under would follow in the footsteps of other British fashion retailers, such as Topshop, River Island, ASOS and Hobbs.

The popular fashion retailer opened its first store in London in 1993 as a menswear brand, but has since expanded into womenswear, footwear, and accessories. It currently has 65 standalone stores across the UK, Europe and North America, with an additional 35 retail outlets in department stores.

The East London office of AllSaints lodged two Australian trade mark applications on 11 June; one for the term ‘ALL SAINTS’ and a second very similar application for the term ‘SAINTS’.

Both are covered by the same six classes, covering a wide variety of fashion, toiletry, electrical and retail products and services – including class 35, specifically “Retail and wholesale services” of 100 different clothing items, accessories and electronic devices.

The ‘ALL SAINTS’ application is covered by one additional class, namely class 41 covering various entertainment classes, presumably to cover the aforementioned film production studio.

The brand appears to be too late to register the local allsaints.com.au domain, as a New South Wales church has claimed it, but the main online store at allsaints.com already delivers to much of the globe, including Australia.

The two trade mark applications – TM numbers 1562070 and 1562071 – were lodged by All Saints Retail Limited and an Australian legal representative, Shelston IP. They are currently at the early status of ‘Filed Approved’.

™Watch has contacted AllSaints and is awaiting a response.

Click to view a screenshot of All Saints’ trade mark applications for ‘ALL SAINTS‘ and ‘SAINTS‘.