UPDATED: Woolworths seeks trade marks for tech-related ‘Be’ and ‘Hub’

Woolworths Aus Australia Logo

Australian supermarket Woolworths has lodged a trade mark for the logo of a new product, service or division called ‘Hub’.

The trade mark was registered on April 9 by the Sydney headquarters of Woolworths and a legal representative, Spruson & Ferguson.

It covers a range of technology-related goods and services across Class 9. Specifically:

Class 9: Scientific and photographic apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; calculating machines, data processing equipment and computers; computer peripheral devices, computer accessories and parts therefor including keyboards, port hubs, mouses and mouse pads, cables, headphones, speakers, computer cases; data storage devices including USB flash drives, CDs, DVDs; cameras including webcams; data processing equipment including readers and calculators; mobile phones; mobile phone accessories including holders, cases, covers and straps

Woolworths HubThe trade mark is at the status of ‘Indexing Approved’, meaning it has not been seen by an IP examiner yet.

The logo (pictured right) states that ‘Hub’ is “Exclusively at Woolworths”.

An online search appears to show that the logo has not appeared online before. Furthermore, an online search does not appear to bring up any relevant results for a Woolworths-related ‘Hub’.

Click here to view a screenshot of Woolworths’ ‘Hub’ trade mark.

UPDATE

Be Entertained

28 April 2014: The ‘Hub’ trade mark could be related to another Woolworths trade mark registered recently, for the logo (pictured above) of a new brand called ‘Be’.

The ‘Be’ logo has the tagline “be entertained”, and the application is looking to trade mark three colour-variations of the logo above.

The trade mark was filed on March 18 by Woolworths Limited and a legal representative, King & Wood Mallesons. It is at the status of ‘Indexing Approved’.

It covers similar technology goods and services as the ‘Hub’ trade mark, as well as additional classes covering ‘goods made from paper or cardboard’ and ‘office furniture’.

An online search for the ‘Be’ logo suggests it has not appeared online before. Further searching for the name linked with Woolworths appears to bring up zero relevant results.

Click here to view a screenshot of Woolworths’ trade mark application for ‘Be’.

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Coles boasts it can offer “1 recipe, 3 different meals”

Coles_cmykAustralian supermarket chain Coles has lodged two trade marks in recent weeks, one for the phrase “1 recipe. 3 different meals” and another for “Feed your little family”.

The trademark application for “Feed your little family”  was lodged on 7 August and the “1 recipe. 3 different meals” trademark was lodged a week later, on August 13.

Both cover exactly the same media and retail classes, specifically:

Class 16: Printed publications; magazine; recipe books; bookbinding material; paper, cardboard and good made from these materials; bags of plastics or paper for packaging; packaging material of plastic or paper

Class 35: Wholesaling and retail services including wholesale and retail sale of food and groceries; retail services via groceries store, department store, discount store, specialty store, supermarkets, convenience stores; direct mail and on-line retailing services; advertising and promotion services; advertising and promotion provided by supermarkets and grocery stores including on-line promotions; advertising, sales promotion, and retail marketing services relating to food, condiments, sauces, spices, flavourings, seasonings and other food ingredients including provision of recipes, and dissemination of information relating to food, food preparation and food ingredients including condiments, sauces, spices, flavourings and seasonings

A Google search for both phrases brings up zero results related to Coles at the time of publication.

Both applications are at the status of ‘Indexing Approved’, meaning they have not been seen by an examiner yet.

Click to view a screenshot of Coles’ trade mark applications for “1 recipe. 3 different meals” and “Feed your little family“.

Fashion brand AllSaints hints at launch Down Under

allsaintMajor British fashion retailer AllSaints may have revealed the next destination of its ongoing global expansion yesterday, by lodging two Australian trade mark applications for variations of its name.

The move comes just a month after AllSaints announced the launch of a film production arm, and two months after launching its first store in Canada and another in Malibu. All this comes after the company was saved from the brink of collapse in 2011 by equity firm Lion Capital, who cited AllSaints’ “international potential” as a key reason for its investment.

A move Down Under would follow in the footsteps of other British fashion retailers, such as Topshop, River Island, ASOS and Hobbs.

The popular fashion retailer opened its first store in London in 1993 as a menswear brand, but has since expanded into womenswear, footwear, and accessories. It currently has 65 standalone stores across the UK, Europe and North America, with an additional 35 retail outlets in department stores.

The East London office of AllSaints lodged two Australian trade mark applications on 11 June; one for the term ‘ALL SAINTS’ and a second very similar application for the term ‘SAINTS’.

Both are covered by the same six classes, covering a wide variety of fashion, toiletry, electrical and retail products and services – including class 35, specifically “Retail and wholesale services” of 100 different clothing items, accessories and electronic devices.

The ‘ALL SAINTS’ application is covered by one additional class, namely class 41 covering various entertainment classes, presumably to cover the aforementioned film production studio.

The brand appears to be too late to register the local allsaints.com.au domain, as a New South Wales church has claimed it, but the main online store at allsaints.com already delivers to much of the globe, including Australia.

The two trade mark applications – TM numbers 1562070 and 1562071 – were lodged by All Saints Retail Limited and an Australian legal representative, Shelston IP. They are currently at the early status of ‘Filed Approved’.

™Watch has contacted AllSaints and is awaiting a response.

Click to view a screenshot of All Saints’ trade mark applications for ‘ALL SAINTS‘ and ‘SAINTS‘.