‘Hulu’ was officially trade marked in Australia this week

Hulu1After initially registering for an Australian trade mark in July last year, Hulu was accepted and officially entered the trade mark register in Australia this week.

The trade mark protection could be a step closer to the leading US video-streaming service making an entry into the Australian market. The company already owns the Hulu.com.au domain, which currently redirects to Hulu.com, and states on its website that it is “committed to making its content available worldwide” but “must work through a number of legal and business issues” first.

The ‘HULU’ trade mark entered the Australian trade mark register on February 20, and covers everything from video-streaming to calendars.

A summary of the classes covered by the trade mark can be found on the original ™Watch article from July last year.

The application was lodged by the Santa Monica office of ‘Hulu, LLC’ and a Sydney-based legal representative, Davies Collison Cave.

Click to view a screenshot of Hulu’s Australian trade mark.

H/T @aafuss

Harvey Norman lodges Rick Hart trade mark

photo-2Three months after admitting it had lost money on the “damaged” Rick Hart retail brand, Harvey Norman has filed a trade mark suggesting it is planning to use ‘Rick Hart @ Harvey Norman’ branding.

The trade mark, registered on November 20 by Harvey Norman Retailing, is for the term and image (below) of ‘Rick Hart @ Harvey Norman’.


Harvey Norman acquired the Rick Hart chain of appliance stores in 2010, which founder Gerry Harvey has since called a “mistake” and a company spokesperson has said is a “damaged brand”. Most Rick Hart stores have closed or been rebranded to Harvey Norman.

Businessman Rick Hart, who founded the Rick Hart retail chain in 1975, is now a partner in a new Western Australian appliance business, Kitchen HQ.

The ‘Rick Hart @ Harvey Norman’ trade mark covers over 100 different appliances, household products and gadgets under Class 35. In summary:

Class 35: Retailing, wholesaling, distribution and other services in this class (including online) furniture, electrical appliances, plumbing goods, building goods, hardware, homewares, home improvement goods, computers, gaming consoles, cooking, refrigerating and ventilating, telecommunications and communications goods, home theatre goods, audio goods, video goods, kitchen, bathroom and laundry equipment, ovens, dishwashers, microwaves, showers, baths, garden appliances, electronic all-in- one home control systems, netbooks.

It remains at the status of ‘Indexing Approving’, meaning it has not been seen by an IP examiner yet.

Click to view a screenshot of Harvey Norman’s ‘Rick Hart @ Harvey Norman’ trade mark application.

Telstra files for ‘Halo’ and ‘Mojo’

Telstra WarholTelstra has lodged two Australian trade marks this week for ‘Telstra Halo’ and ‘Telstra Mojo’.

Both trade marks were filed yesterday, 8 October, by Telstra Corporation Limited and a legal representative, Davies Collison Cave.

They are both filed under the same classes, covering a slew of telecommunications, financial, computing and entertainment services. In summary:

Class 9: Telecommunications and communications equipment, apparatus and systems; computer equipment, apparatus and systems; computer hardware; computer software; publications in electronic format

Class 35: Wholesale and retail services; organisation, operation, administration and management of loyalty marketing and other sales and promotional incentives

Class 36: Financial services; banking services; electronic funds transfer services

Class 37: Construction, Installation and repair of telecommunications and/or computer goods

Class 41: Amusement, education, entertainment, training, sporting and cultural services, including these services provided on-line from a computer database or the Internet

Class 42: Computer programming services

Google searches for ‘Telstra Halo‘ and ‘Telstra Mojo‘ bring up zero relevant results.

Both trade marks are at the early status of ‘Filed – Approved’, meaning they have yet to be seen by an IP examiner.

Click to view a screenshot of Telstra’s trade mark applications for ‘Telstra Halo‘ and ‘Telstra Mojo‘.

Telstra goes trade mark mad

telstraTelco giant Telstra has so far lodged 13 trade marks in September, including filing an application and registering an internet domain for a previously unheard of service called ‘Muru-D’.


Three of the trade marks are for a service or product called ‘Muru-D’, and Telstra has also registered a domain name (pictured here) at ‘muru-d.com.au‘ (which is currently offline).

One of the Muru-D applications is for a logo (pictured below), another is for the term ‘Muru D’ and a final one is for the term ‘Muru-D’.


All three of the Muru-D trade mark applications were lodged on September 5.

They all cover a huge number of telecommunications, retail and finance services across six classes. Summarised, they are:

Class 9: Telecommunications and communications equipment, apparatus and systems; telephone cards, debit and credit cards, CD-ROMs; discs and tapes; video and audio equipment, apparatus and systems

Class 35: Business advisory services; business planning and analysis services; business management and business administration services; Wholesale and retail services; advertising services; electronic, wireless and on-line mapping services

Class 36: Financial services; banking services;  electronic funds transfer services; billing services

Class 38: Telecommunication and communication service; transmission of information on a wide range of topics, including on-line transmission; electronic, wireless and on-line mapping services, being the electronic, wireless or on-line transmission of reproductions of street and area maps showing geographic locations including streets, houses and businesses; television broadcasting including pay, free to air and cable

Class 41: Amusement, education, entertainment, training, sporting and cultural services; Services which allows customers to download and listen to music or video on the Internet; publication of information in electronic form

Class 42: Computer programming services; computer software design services; research and development of technology, including research and development in relation to telecommunications goods and services, including directory goods and services in both electronic and non-electronic form; on-line computer services; hosting of websites for others; designing of websites; extraction and retrieval of information and data mining by means of computer networks; website tracking tools

One Muru-D service that is repeated and goes into detail above is ‘online mapping services’.

A reverse Google Image search suggests the logo has not appeared online before. A Google search for the term “Telstra ‘Muru-D’” brings up zero results.

Meanwhile, the seven slogan trade mark applications were lodged between 10 and 18 September, and cover telecommunications classes only.

Three of the Telstra trade marks have only just been filed, and there is no information on what they are for (this post will be updated with that information).

All 13 trade mark applications were filed by Telstra Corporation Limited and a local legal representative, Davies Collison Cave.

Click to view a screenshot of Telstra’s ‘Muru-D’ logo trade mark application and another for the ‘Show You Care’ slogan trade mark application.


October 21: Telstra will open an ‘incubator office’ for start-up businesses in Sydney named ‘muru-D’.

Read about it at The Australian Financial Review.