UPDATED: Woolworths seeks trade marks for tech-related ‘Be’ and ‘Hub’

Woolworths Aus Australia Logo

Australian supermarket Woolworths has lodged a trade mark for the logo of a new product, service or division called ‘Hub’.

The trade mark was registered on April 9 by the Sydney headquarters of Woolworths and a legal representative, Spruson & Ferguson.

It covers a range of technology-related goods and services across Class 9. Specifically:

Class 9: Scientific and photographic apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; calculating machines, data processing equipment and computers; computer peripheral devices, computer accessories and parts therefor including keyboards, port hubs, mouses and mouse pads, cables, headphones, speakers, computer cases; data storage devices including USB flash drives, CDs, DVDs; cameras including webcams; data processing equipment including readers and calculators; mobile phones; mobile phone accessories including holders, cases, covers and straps

Woolworths HubThe trade mark is at the status of ‘Indexing Approved’, meaning it has not been seen by an IP examiner yet.

The logo (pictured right) states that ‘Hub’ is “Exclusively at Woolworths”.

An online search appears to show that the logo has not appeared online before. Furthermore, an online search does not appear to bring up any relevant results for a Woolworths-related ‘Hub’.

Click here to view a screenshot of Woolworths’ ‘Hub’ trade mark.


Be Entertained

28 April 2014: The ‘Hub’ trade mark could be related to another Woolworths trade mark registered recently, for the logo (pictured above) of a new brand called ‘Be’.

The ‘Be’ logo has the tagline “be entertained”, and the application is looking to trade mark three colour-variations of the logo above.

The trade mark was filed on March 18 by Woolworths Limited and a legal representative, King & Wood Mallesons. It is at the status of ‘Indexing Approved’.

It covers similar technology goods and services as the ‘Hub’ trade mark, as well as additional classes covering ‘goods made from paper or cardboard’ and ‘office furniture’.

An online search for the ‘Be’ logo suggests it has not appeared online before. Further searching for the name linked with Woolworths appears to bring up zero relevant results.

Click here to view a screenshot of Woolworths’ trade mark application for ‘Be’.


Amazon files for .com.au logo

amazonHot on the heels of this week’s newly-launched Australian Kindle eBook store, Amazon has registered a trade mark for the Amazon.com.au logo.

For years the Amazon.com.au domain redirected to the US Amazon website, but this week’s launch of an Australian Kindle and App store finally put a use to the .com.au address.

The trade mark for the logo was registered on November 11, and covers hundreds of goods and services, offering hope that the Australian website will expand beyond eBooks and apps in the future.

In summary, those classes are:

Class 9: Portable and handheld electronic devices for transmitting, storing, manipulating, recording, and reviewing text, images, audio, video and data, including via global computer networks, wireless networks, and electronic communications networks; computers, audio and video players Computer software; computer hardware

Class 35: Advertising; retail online services; retail on-line convenience stores; computerised on-line ordering featuring general merchandise and general consumer goods; retail store services featuring electronic games, computer games, video games, electronic game software, computer game software, and video game software; online retail store services featuring streamed and downloadable pre-recorded electronic games

Class 38: Telecommunications services, including electronic transmission of streamed and downloadable audio and video files via computer and other communications networks

Class 39: Transport, including expedited delivery services; packaging and storage of goods; delivery of goods, in the nature of distribution of general consumer goods, including books, music, video tapes, audio cassettes, compact discs, floppy discs, and CD-ROMS

Class 41: Entertainment; sporting and cultural activities

Class 42: Providing temporary use of on-line non-downloadable cloud computing software for use in electronic storage of data; computer software development in the field of mobile applications

Class 45: Personal and social services rendered by others to meet the needs of individuals

The trade mark was filed by the Las Vegas office of Amazon Technologies Inc. and an Australian legal representative, Gilbert + Tobin Lawyers.

It remains at the status of ‘Indexing Approved’, meaning it has not been seen by an IP examiner yet.

Amazon currently has online stores in the USA, UK, China, Japan, India, France, Germany, Italy, Spain, Canada, Mexico and Brazil.

Click to view a screenshot of Amazon’s .com.au trade mark application.

Woolworths planning new ‘Woolworths Local’ retail brand

woolworths localAustralian supermarket giant Woolworths has registered a domain and lodged a trade mark for the logo of ‘Woolworths Local’ (pictured).

The domain – at woolworthslocal.com.au – is currently offline, but is registered to ‘Woolworths Limited’. No date of registration is provided.

The Australian trade mark application was filed yesterday, 11 September, by Woolworths Limited and a legal representative, Spruson & Ferguson.

It is for a logo and the term ‘W LOCAL’, and covers two retail and packaging classes, specifically:

Class 16: Paper, cardboard and goods made from these materials, not included in other classes; printed matter including magazines and other publications including information bulletins; paper and plastic bags

Class 35: Retailing and wholesaling services, including such services provided by supermarkets, grocery, liquor, variety, convenience and discount stores; retailing and wholesaling of products including household products, electrical products, fresh food, tinned and frozen products, snack food, paper hand products, household cleaning products, clothing products, fuel and lubrication products, bakery products, grocery and supermarket products including online wholesaling and retailing of the aforesaid products; advertising, promotional and marketing services including such services provided by supermarkets, grocery, liquor, variety, convenience and discount stores; online retailing, wholesaling, advertising, promotional and marketing; consumer market information services including on-line information services such as product reviews and product information and bulletins

A Google Image reverse search for the ‘W LOCAL’ logo brings up zero results, suggesting this is the first time the logo has appeared online. A Google search for ‘Woolworths Local‘ does not appear to bring up any directly relevant results.

The trade mark could be related to a January press release about a new strategy to provide more local food sourcing. However, the trade mark does not cover any individual foods – just the retail of food items, as well as other non-food products.

Another possible use for ‘Woolworths Local’ is to rebrand the current Woolworths Petrol stores, or even open smaller High Street outlets similar to the 500+ Sainsbury’s Local stores in the UK.

Two weeks ago, Woolworths’ chief executive Grant O’Brien promised “growth” for the company, and a new retail brand or rebrand/expansion of its petrol stores would certainly tick that box.

The trade mark application is at the status of ‘Indexing Approved’, meaning it has not been seen by an IP examiner yet.

Click to view a screenshot of Woolworths’ ‘W LOCAL’ trade mark application.


WLOCALWoolworths Limited lodged another trade mark a few hours after the original ‘W LOCAL’ application, this time for a horizontal version of the logo (pictured).

The trade mark application covers the exact same classes as discussed above.

Click to view a screenshot of the second Woolworth’s ‘W LOCAL’ trade mark application.


UPDATED: Dick Smith screaming RAR with new trade mark application

rarElectronics retailer Dick Smith has lodged an Australian trade mark application for the term RAR, including two different coloured logos (pictured).

The trade mark application – TM number 1564869 – was lodged yesterday, June 26, by Dick Smith Electronics PTY Limited. A “colour series description” for the logos was added as “white and black”.

It covers three goods and services classes, specifically covering a variety of retail services and electronic products:

Class 9: Electronic and electrical apparatus and instruments in this class, including audio and video receivers, transmission or reproduction of sound, audio players, audio speakers, audio speakers for home, audiovisual apparatus, audiovisual instructions, stereo and audio equipment, home theatre, docks, sound bars, micro hi fi, headphones for audio apparatus, sound apparatus, MP3 players, DVD players, blue ray players, television sets and coaxial, electric and fibre optic cables in this class

Class 16: Paper, cardboard and goods made from these materials, not included in other classes; printed matter including magazines and other publications including information and education bulletins and manuals; photographs; stationery; adhesives for stationery or household purposes; artists’ materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); tissues; wrapping paper and paper and plastic bags; labels; plastic materials for packaging (not included in other classes)

Class 42: Sale and distribution of electronics and electrical equipment, data processing equipment; radio, sound producing and telecommunication equipment and devices apparatus and devices for recording transmission or production of sound or images, recording discs and tapes; electrical and mechanical games and toy

A reverse Google Image search for both logos comes up with zero results, suggesting the images have not appeared online before yesterday. A Google search for “Dick Smith RAR” also brings up zero relevant results.

The trade application is at the status of ‘Indexed’.

Click to view a screenshot of Dick Smith’s RAR trade mark application.




Dick Smith lodged three more trade marks on June 26, one for the term ‘Real Audio Research’ (an acronym for RAR) and another two for related logos (pictured).

The three further trade mark applications – TM number 1564866 for the term, 1564867 for the top logo and 1564874 for the bottom logo – all cover the exact same classes as quoted above.

Anecdotally, the application for the bottom logo (which is described on the application as the top logo “with rays”) seems to have been lodged with a typo, as it as listed as “RAR REAL AUSIO RESEARCH” (with an ‘S’ instead of a ‘D’ in the third word).

A Google search for “Real Audio Research” brings up zero relevant results.

All three additional trade mark applications are at the status of ‘Indexing Approved’.

Click to view a screenshot of Dick Smith’s ‘Real Audio Research’ term, the ‘RAR Real Audio Research’ top logo and the typo ‘RAR Real Ausio Research’ logo trade mark applications.

Fashion brand AllSaints hints at launch Down Under

allsaintMajor British fashion retailer AllSaints may have revealed the next destination of its ongoing global expansion yesterday, by lodging two Australian trade mark applications for variations of its name.

The move comes just a month after AllSaints announced the launch of a film production arm, and two months after launching its first store in Canada and another in Malibu. All this comes after the company was saved from the brink of collapse in 2011 by equity firm Lion Capital, who cited AllSaints’ “international potential” as a key reason for its investment.

A move Down Under would follow in the footsteps of other British fashion retailers, such as Topshop, River Island, ASOS and Hobbs.

The popular fashion retailer opened its first store in London in 1993 as a menswear brand, but has since expanded into womenswear, footwear, and accessories. It currently has 65 standalone stores across the UK, Europe and North America, with an additional 35 retail outlets in department stores.

The East London office of AllSaints lodged two Australian trade mark applications on 11 June; one for the term ‘ALL SAINTS’ and a second very similar application for the term ‘SAINTS’.

Both are covered by the same six classes, covering a wide variety of fashion, toiletry, electrical and retail products and services – including class 35, specifically “Retail and wholesale services” of 100 different clothing items, accessories and electronic devices.

The ‘ALL SAINTS’ application is covered by one additional class, namely class 41 covering various entertainment classes, presumably to cover the aforementioned film production studio.

The brand appears to be too late to register the local allsaints.com.au domain, as a New South Wales church has claimed it, but the main online store at allsaints.com already delivers to much of the globe, including Australia.

The two trade mark applications – TM numbers 1562070 and 1562071 – were lodged by All Saints Retail Limited and an Australian legal representative, Shelston IP. They are currently at the early status of ‘Filed Approved’.

™Watch has contacted AllSaints and is awaiting a response.

Click to view a screenshot of All Saints’ trade mark applications for ‘ALL SAINTS‘ and ‘SAINTS‘.