Bauer Media wants to trade mark the word ‘Glossy’

Bauer MediaPublishing giant Bauer Media Group has registered a new trade mark in Australia for the word ‘Glossy’.

The term ‘glossy magazine’ is a regularly used expression in the media industry, and is even listed in the Macmillan Dictionary, defined as:

A magazine printed on shiny paper, containing a lot of bright fashionable pictures but not much serious information

Bauer Media Group publishes glossy magazines such as ELLE and Cosmopolitan, and has filed trade marks for ‘Glossy’ a number of times over the years.

The original trade mark appears to have been lodged in 2007 by ACP Mastheads (screenshot), the publishing company that Bauer acquired in 2012. This trade mark was registered under Class 41, covering ‘Judging of cars’, and was never added to the trade mark register and has since lapsed.

A second trade mark by ACP Mastheads was registered in 2009 (screenshot) under Class 16, covering printing, and Class 41, covering publishing. This trade mark was also never added to the trade mark register and has lapsed.

The third trade mark was lodged by ACP Mastheads in 2010 (screenshot) under Class 16, covering ‘Staplers’. This application was withdrawn in 2012, shortly after the Bauer acquisition.

A fourth trade mark was filed by Bauer Media in July 2012 (screenshot), and registered under Class 16, covering ‘Staple Removers’. This trade mark is currently ‘Under Examination’, with a decision due soon.

The newest trade mark was filed last week, on May 1, by Bauer Media (screenshot) and is registered under Class 16, covering magazines and printing, and Class 41, covering publishing, competitions and online information.

Specifically, the new trade mark for the term ‘Glossy’ covers:

Class 16: Printed matter; printed awards; stationery; printed publications including magazines, journals, periodicals, newspapers and books; posters; calendars; photographs; instructional and teaching material (except apparatus); cards; paper, cardboard and goods made from these materials in this class

Class 41: Publishing; arranging, organising, hosting, presenting and conducting competitions; entertainment services; cultural services; production of television and radio shows; interactive games services; publication of information on global computer networks including the Internet

The trade mark is currently at the status of ‘Indexing Approved’.

This article will be updated with any more information about the ‘Glossy’ trade mark as it arises.


UPDATED: Is The Saturday Paper just the beginning?

1622066_369210356551749_540645244_nNewly launched Australian newspaper The Saturday Paper has only published two issues so far, but a slew of recent trade marks and domains hint that it may go beyond a Saturday-only release.

The Saturday Paper is published by Schwartz Media, and its first issue was released across Sydney, Melbourne and Canberra on March 1.

Nine new trade marks were lodged on March 10 for the following terms: The Monday Paper, The Tuesday Paper, The Wednesday Paper, The Thursday Paper, The Friday Paper, The Saturday Paper, The Sunday Paper, The Weekend Paper and The Saturday Weekly.

All these trade mark applications were classed under “Publishing of newspapers” and were filed, not by Schwartz Media, but by ‘Media Might Pty Ltd’ and ‘Billion Group Pty Ltd’, which both have Sydney addresses.

Schwartz Media, however, is based in Melbourne, so the trade marks may not be associated with the publisher – therefore, the filing of “The Saturday Paper” would potentially warrant a trade mark opposition by Schwartz Media if it is not connected to Media Might and Billion Group.

Meanwhile, a number of currently unused domains have been registered using the aforementioned terms.

Six domains were registered by Morry Schwartz, the publisher of Schwartz Media, on February 6 this year:,,,, and These may just be for the protection of the brand, or to leave room for expansion should The Saturday Paper be a success.

Furthermore, the domain was registered on June 20 last year by ‘The Monthly’, the name of another Schwartz Media publication.

And finally, the domain was registered by ‘Media Might Pty Ltd’, although no date is given for when this domain was registered.

The contact associated with this final domain, and therefore presumably linked to ‘Media Might Pty Ltd’, is the email of Sydney businessman George Bancs.

According to an online profile, Bancs is director of a number of companies, including the other trade mark registrant ‘Billion Group’. His Twitter profile states that he is interested in “early stage startups”.

An online search appears to find no obvious current connection between Bancs and Schwartz Media, so it is unclear whether the trade marks and domain are associated with the publisher of The Saturday Paper or not.


The Weekend Paper

22 April 2014: ‘Media Might Pty Ltd’ and ‘Billion Group Pty Ltd’ have lodged more trade marks in recent weeks, this time for the logo of each of the nine terms listed above.

All the logos are in the style of the one pictured above, and the trade marks were all lodged on April 13.

The trade marks all cover exactly one class, “Class 16: Newspapers”, and are at the status of ‘Indexing Approved’, meaning they have not been seen by an IP examiner yet.

Click here to view a screenshot of two of Media Might and Billion Group’s new trade marks for ‘The Monday Paper‘ and ‘The Weekend Paper‘.

Photo source: Facebook

‘Hulu’ was officially trade marked in Australia this week

Hulu1After initially registering for an Australian trade mark in July last year, Hulu was accepted and officially entered the trade mark register in Australia this week.

The trade mark protection could be a step closer to the leading US video-streaming service making an entry into the Australian market. The company already owns the domain, which currently redirects to, and states on its website that it is “committed to making its content available worldwide” but “must work through a number of legal and business issues” first.

The ‘HULU’ trade mark entered the Australian trade mark register on February 20, and covers everything from video-streaming to calendars.

A summary of the classes covered by the trade mark can be found on the original ™Watch article from July last year.

The application was lodged by the Santa Monica office of ‘Hulu, LLC’ and a Sydney-based legal representative, Davies Collison Cave.

Click to view a screenshot of Hulu’s Australian trade mark.

H/T @aafuss

Is THIS Mamamia’s “secret new website”?

mamamia logoAustralian women’s lifestyle website Mamamia hired well-regarded journalist Alyx Gorman this week to edit a “secret new website”, and evidence suggests it could be a beauty website called ‘The Glow’ or ‘Glow Australia’.

‘ PTY LTD’ registered the domain in December 2013, and the site remains parked and has no content. An archive website suggests the domain was once used to sell accommodation.

There is a Twitter account, @TheGlowAU, which has zero tweets but follows accounts including model Miranda Kerr, presenter Karl Stefanovic and various Australian TV networks. The account was also registered in December last year, and the name given on the profile is ‘Glow Australia’.

The Pinterest page TheGlowAU also refers to ‘Glow Australia’ and the account follows users including Mamamia founder Mia Freedman, various fashion magazines and the Mamamia account itself.

The TheGlowAU Google+ page is followed by Mia Freedman and other Mamamia editorial staff, and contains a link to a currently empty YouTube channel.

And finally, the Instagram account TheGlowAU also refers to ‘Glow Australia’, states “website coming soon” and has uploaded two beauty-related photos.

So the evidence suggests a beauty website of some kind, but further details about ‘Glow Australia’ are scarce.

US website The Glow looks at “the world of inspiring and fashionable mums”, and has been featured in The New York Times, Grazia Paris and Huffington Post.

There are also popular beauty magazines called Glow in both the US and Canada.

Mamamia’s Mia Freedman is also publisher of iVillage Australia, an international edition of the US parenting website iVillage, so ‘Glow Australia’ could be an international edition of one of the aforementioned brands. It could also be a whole new brand.

As an aside, it appears that the domain was hacked by a Turkish hacker in September 2010, according to a screenshot on this website.

This post will be updated as soon as further details come to light.

Southern Cross Austereo files for ‘Breakfast With The Stars’ and ‘Pop Quiz’

about-usSouthern Cross Austereo has lodged a trade mark application for the term ‘Breakfast With The Stars’.

The term is the name of the radio network’s 2Day FM breakfast show hosted by Kyle Sandilands and Jackie O, which is to finish at the end of this week.

There’s already been some tension with trade mark rights between Southern Cross Austereo and the controversial radio pair. According to the Daily Telegraph, SCA is preparing to hand over the trade mark rights to the ‘Kyle and Jackie O’ moniker to the DJs, but last week’s new trade mark suggests the radio network wants to keep the rights to the ‘Breakfast With The Stars’ name.

The new trade mark was lodged on November 20, and covers advertising, broadcast, entertainment and online classes. In summary:

Class 35: Advertising and promotional services; promotions for radio and television stations; organisation of trade competitions

Class 38: Broadcasting services including radio, television and online broadcasting services

Class 41: Entertainment services; live entertainment; organisation of entertainment events; radio entertainment; television entertainment; syndication of radio programmes; conducting phone-in competitions; publication of multimedia material online

Class 45: Online social networking services

The application remains at the status of ‘Indexing Approved’, meaning it has yet to be seen by an IP examiner.

This is the first time the radio network has filed a trade mark for ‘Breakfast With The Stars’.

Meanwhile, Southern Cross Austereo lodged a second trade mark application on November 20, for the term ‘Pop Quiz’.

It covers the same trade mark classes as the ‘Breakfast With The Stars’ application, and also remains at the status of ‘Indexing Approved’.

Click to view a screenshot of SCA’s trade mark applications for ‘Breakfast With The Stars‘ and ‘Pop Quiz‘.

Winter is punning: Southern Cross Austereo lodges for ‘Game Of Phones’

suterhcrossAustralian radio group Southern Cross Austereo has lodged an Australian trade mark for the term ‘Game Of Phones’.

The phone-related trade mark comes less than a year after the company was embroiled in a prank call controversy. Last December, SCA-owned Sydney station 2Day FM aired a prank call to a London hospital that was treating Kate Middleton. Less than a week later, nurse Jacintha Saldanha, who took the call, committed suicide.

The new ‘Game Of Phones’ trade mark, registered on 29 July, was lodged by Southern Cross Austereo and a legal representative, Holding Redlich.

It is lodged under Class 38, covering “broadcast of radio programmes” and “radio broadcasting”.

HBO already holds the registered Australian trade mark for ‘Game Of Thrones’, which was first lodged back in 2010. It, however, does not cover any specific radio classes, although some of the classes it does cover include “transmission or reproduction of sound or images” and “downloadable pre-recorded audio files”.

A Google search doesn’t appear to find any relevant Australian websites with a service or product called ‘Game Of Phones’. A couple more related searches (adding ‘radio‘ and ‘Southern Cross Austereo‘ to the term) also do not appear to bring up anything relevant.

The trade mark application is at the early status of ‘Indexing Approving’, meaning it has not been seen by an IP examiner yet.

Click to view a screenshot of Southern Cross Austereo’s ‘Game Of Phones’ trade mark application.

US video services Hulu and Vdio lodge Australian trade marks

Hulu1The range of streaming video services in Australia may be on the verge of increasing, if two newly-lodged local trade marks are anything to go by.

Massive US streaming service Hulu and Rdio video streaming offshoot Vdio both lodged trade mark applications in Australia on 18 July and 16 July respectively.

TV and movie streaming leader Netflix already holds an Australian trade mark for its logo, entering the register in October last year.

Whilst Vdio is broadly lodging its trade mark under digital and entertainment classes, Hulu is going the whole hog and lodging under various souvenir classes too.

A summary of the classes Hulu is filing for:

Class 9: Recordable and pre-recorded media; digital media, namely, streaming or downloadable audio-visual content in the fields of news, entertainment, sports, comedy, drama, music, and music videos; computer software, namely, downloadable players for audio-visual content

Class 16: Address books; appointment books; pens; binders; bookmarks; books; magazines, bumper stickers; calendars; stationery; gift cards; posters

Class 18:  All purpose sport bags; athletic bags; backpacks; umbrellas

Class 28: Action skill games; arcade games; board games; card games; balls; balloons; video games;

Class 35: Business-to-business advertising; online banner advertising and marketing services; online retail services featuring streaming or downloadable audio-visual content in the fields of news, entertainment, sports, comedy, drama, music, and music videos

Class 38: Broadcasting and streaming of audio-visual content in the fields of news, entertainment, sports, comedy, drama, music, and music videos via a global computer network; transmission of downloadable audio-visual content in the nature of full-length, partial-length, and clips from motion pictures, television programming, videos, music videos, and music; transmission of video and interactive games; podcasting and webcasting services

Class 41: Education and entertainment services, namely online services providing audio-visual content in the fields of news, entertainment, sports, comedy, drama, music, and music videos; providing interactive online games

Class 42: Computer services, namely, hosting a website featuring audio-visual content in the fields of news, entertainment, sports, comedy, drama, music, and music videos

Whereas Vdio’s classes are much more straightforward. A summary:

Class 9: Computer software for use in downloading and streaming audio and audiovisual materials via the Internet, mobile devices, wireless internet networks and other computer and electronic communication networks

Class 35: Retail store services in the field of entertainment featuring pre-recorded audiovisual works and related merchandise, provided via the Internet, mobile devices, wireless internet networks and other computer and electronic communication networks

Class 38: Streaming of audiovisual materials over the Internet, mobile devices, wireless internet networks and other computer and electronic communication networks; subscription television broadcasting via the Internet, mobile devices, wireless internet networks and other computer and electronic communication networks

Class 41: Providing a subscription based entertainment website featuring television programming and films

Class 42: Providing a website allowing users to download music and audiovisual materials; providing temporary use of online non-downloadable software that enables users to play and program music and entertainment-related materials

Hulu’s trade mark application was lodged by the Santa Monica office of ‘Hulu, LLC’ and a Sydney-based legal representative, Davies Collison Cave. The company holds another local trade mark for its name from 2008.

Vdio’s application was lodged by the San Francisco office of ‘Vdio, Inc’ and a Canberra-based legal representative, AJ Park. 

Both trade mark applications are at the early status of ‘Indexing Approved’.

Click to view a screenshot of the trade applications for Hulu and Vdio.