Wizards of the Coast files for ‘Dragons Of Tarkir’


Wizards of the Coast, publisher of the popular trading card game Magic: The Gathering, has registered an Australian trade mark application for the term ‘Dragons Of Tarkir’.

It was reported last week that the company had filed a trade mark for the term ‘Khans Of Tarkir’, and this new similar trade mark gives further clues about what has been speculated could be new Magic: The Gathering expansions.

The ‘Dragons Of Tarkir’ trade mark was registered on February 21 by the US headquarters of Wizards of the Coast and a Sydney-based legal representative, Baker & McKenzie.

It covers classes across computers, video games, toys and electronic magazines. Specifically:

Class 9: Apparatus for recording, transmission or reproduction of sound or images; computer hardware; computer software; application software; interactive entertainment software, including computer game software, computer game programs, computer game cartridges, computer game discs; downloadable software for use in connection with computers, portable gaming devices, console gaming devices, communication devices and mobile telephones; printed publications in electronically readable form

Class 28: Toys, games and playthings

Class 41: Education; providing of training; entertainment; sporting and cultural activities; publication of books, magazines and journals; publication of electronic books and journals online; publication of multimedia material online; providing online electronic publications (not downloadable); organisation of competitions 

The trade mark remains at the early status of ‘Filed – Approved’, meaning it has not been seen by an IP examiner yet.

Wizards of the Coast also filed an Australian trade mark for the previously-reported ‘Khans Of Tarkir’ on February 18, covering the same classes.

The company also publishes Dungeons & Dragons and other gaming products, so the two trade marked terms could be related to those, but the MTGSalvation message board last week speculated that ‘Khans Of Tarkir’ could be related to Magic: The Gathering because the US trade mark specifically covers ‘trading card games’ as a class.

Furthermore, the domains DragonsOfTarkir.com and KhansOfTarkir.com both redirect to the Wizards of the Coast website and were registered a month ago, once more confirming that both terms will be used by the company at some point in the future.

Click to view a screenshot of Wizards of the Coast trade mark applications for ‘Dragons Of Tarkir‘ and ‘Khans Of Tarkir‘.


‘Hulu’ was officially trade marked in Australia this week

Hulu1After initially registering for an Australian trade mark in July last year, Hulu was accepted and officially entered the trade mark register in Australia this week.

The trade mark protection could be a step closer to the leading US video-streaming service making an entry into the Australian market. The company already owns the Hulu.com.au domain, which currently redirects to Hulu.com, and states on its website that it is “committed to making its content available worldwide” but “must work through a number of legal and business issues” first.

The ‘HULU’ trade mark entered the Australian trade mark register on February 20, and covers everything from video-streaming to calendars.

A summary of the classes covered by the trade mark can be found on the original ™Watch article from July last year.

The application was lodged by the Santa Monica office of ‘Hulu, LLC’ and a Sydney-based legal representative, Davies Collison Cave.

Click to view a screenshot of Hulu’s Australian trade mark.

H/T @aafuss

Is THIS Mamamia’s “secret new website”?

mamamia logoAustralian women’s lifestyle website Mamamia hired well-regarded journalist Alyx Gorman this week to edit a “secret new website”, and evidence suggests it could be a beauty website called ‘The Glow’ or ‘Glow Australia’.

‘Mamamia.com.au PTY LTD’ registered the domain TheGlow.com.au in December 2013, and the site remains parked and has no content. An archive website suggests the domain was once used to sell accommodation.

There is a Twitter account, @TheGlowAU, which has zero tweets but follows accounts including model Miranda Kerr, presenter Karl Stefanovic and various Australian TV networks. The account was also registered in December last year, and the name given on the profile is ‘Glow Australia’.

The Pinterest page TheGlowAU also refers to ‘Glow Australia’ and the account follows users including Mamamia founder Mia Freedman, various fashion magazines and the Mamamia account itself.

The TheGlowAU Google+ page is followed by Mia Freedman and other Mamamia editorial staff, and contains a link to a currently empty YouTube channel.

And finally, the Instagram account TheGlowAU also refers to ‘Glow Australia’, states “website coming soon” and has uploaded two beauty-related photos.

So the evidence suggests a beauty website of some kind, but further details about ‘Glow Australia’ are scarce.

US website The Glow looks at “the world of inspiring and fashionable mums”, and has been featured in The New York Times, Grazia Paris and Huffington Post.

There are also popular beauty magazines called Glow in both the US and Canada.

Mamamia’s Mia Freedman is also publisher of iVillage Australia, an international edition of the US parenting website iVillage, so ‘Glow Australia’ could be an international edition of one of the aforementioned brands. It could also be a whole new brand.

As an aside, it appears that the domain TheGlow.com.au was hacked by a Turkish hacker in September 2010, according to a screenshot on this website.

This post will be updated as soon as further details come to light.

Telstra eyes ‘Propellerheads’

Telstra logosComms giant Telstra has filed two trade marks in 2014 so far, one for the term ‘Propellerheads’ and another for the phrase ‘Straight In Your Eyes’.

Both trade marks were filed by Telstra Corporation Limited on January 20, suggesting they could be related.

The ‘Propellerheads’ trade mark covers various entertainment and internet classes across Class 41. In summary, they are:

Class 41: Amusement, education, entertainment, training, sporting and cultural services, including these services provided on-line from a computer database or the Internet; services which allows customers to download and listen to music or video on the Internet; gaming services; pay television, pay per view television, multimedia production and entertainment services; ticketing services; arranging and conducting of competitions; production of radio and television programs

The word ‘Propellerhead’ is jargon for someone who is exceptionally knowledgeable, especially in a technical field, and is also a synonym for computer geek.

A Google search for “Telstra Propellerheads” does not appear to bring up any relevant results.

The domain Propellerheads.com.au was registered in September 2013 by Andrew Radburnd, who works at Melbourne digital agency Get Started.

The ‘Straight In Your Eyes’ trade mark covers similar goods and services across Class 41, but is also covered by two additional classes. In summary, they are:

Class 9: Telecommunications and communications equipment, apparatus and systems; computer equipment, apparatus and systems; publications in electronic format

Class 38: Telecommunication and communication services; television broadcasting including pay, free to air and cable; Internet Service Provider services

Both trade marks remain at the status of ‘Indexing Approved’, meaning they have yet to be seen by an IP examiner yet.

Click to view a screenshot of Telstra’s trade marks for ‘Propellerheads‘ and ‘Straight In Your Eyes‘.


Samsung files many early 2014, pre-CES trade marks


Electronics giant Samsung has registered eight trade mark applications in the first three days of 2014, offering potential clues to the company’s plans for the CES consumer electronics event next week.

This comes just a few weeks after Samsung registered trade marks in Australia for ‘SeePlay’ and ‘SightPlay’.

These new 2014 trade marks are for terms including ‘Samsung Panoptic’, ‘Samsung Panagon’ and ‘Samsung NX Mini’.

Others are for ‘Samsung Super-Speed Drive’ and ‘Samsung Fully Detachable Handheld’. Three of the trade marks are not yet listed, and this post will be updated when they are added.

An Australian trade mark for ‘Samsung NX Mini’ adds evidence to today’s report that Samsung may announce a smaller version of its Galaxy NX camera after a US trade mark was filed.

‘Samsung Panagon’ has also been registered in the US, but this appears to be the first time the company has filed a trade mark for ‘Samsung Panoptic’.

The word ‘Panoptic’ is defined as “taking in all parts/aspects in a single view”, suggesting this could be linked to Samsung’s camera division.

The ‘Panagon’, ‘Panoptic’ and ‘NX Mini’ trade marks are registered under the same classes, covering various devices. Specifically:

Class 9: Large size display apparatus, namely, LCD large-screen displays; large size electric bulletin boards; mobile telephones; digital cameras; portable media player; portable computers; wireless headsets for mobile phones and tablet computers; rechargeable batteries; battery chargers; leather cases for mobile phones, smart phones and tablet computers; flip covers for mobile phones, smart phone and tablet computers; television receivers; audio component system; digital set-top boxes; DVD players; Light emitting diode displays; Monitors; 3D eye glasses; computer software; computers; printers for computers; semiconductors 

The ‘Super-Speed Drive’ is registered under the above classes and one additional electronic device; ‘solid state drives’.

The ‘Fully Detachable Handheld’ is lodged under classes covering vacuum cleaners, washing machines and dishwashers.

All of Samsung’s new trade marks are at the status of ‘Filed – Approved’, meaning they have not been seen by an IP examiner yet.

Click to view a screenshot of Samsung’s trade mark applications for ‘Panagon‘, ‘Panoptic‘, ‘NX Mini‘, ‘Super-Speed Drive‘ and ‘Fully Detachable Handheld‘.

Samsung files trade marks for ‘SeePlay’ and ‘SightPlay’

samsungKorean electronics giant Samsung has lodged two Australian trade marks this week for the terms ‘SeePlay’ and ‘SightPlay’.

The trade marks, filed on December 5, cover devices including smartphones, tablets, digital cameras and computers. They were lodged by the Korean headquarters of Samsung and an Australian legal representative, Callinans.

The exact classes covered by the trade marks are:

Class 9: Mobile telephones; digital cameras; portable media players; portable computers; wireless headsets for mobile phones, smart phones and tablet computers; rechargeable batteries; battery chargers; leather cases for mobile phones, smart phones and tablet computers; flip covers for mobile phones, smart phones and tablet computers; television receivers; mobile phones; smart phones; tablet computers; audio component systems; digital set-top boxes; DVD players; light emitting diode displays; monitors; 3D eye glasses; computer software; computers; printers for computers; semiconductors; data processing apparatus for large format displays; large format display monitors; large format display panels; large format displays; computer software for large format displays  

A Google search for both ‘Samsung SeePlay‘ and ‘Samsung SightPlay‘ appears to bring up zero relevant results.

However, SeePlay.com (which is offline) was registered by a fellow Korean company, domain registrar Netpia, earlier this year. SightPlay.com is registered to a US company and is also not currently in use.

The terms could be related to a Google Glass-like device, which has been rumoured since the company was awarded a patent at the end of October.

Both trade marks remain at the status of ‘Indexing Approved’, meaning they have not been seen by an IP examiner yet.

Click to view a screenshot of Samsung’s trade mark applications for ‘SeePlay‘ and ‘SightPlay‘.


Harvey Norman lodges Rick Hart trade mark

photo-2Three months after admitting it had lost money on the “damaged” Rick Hart retail brand, Harvey Norman has filed a trade mark suggesting it is planning to use ‘Rick Hart @ Harvey Norman’ branding.

The trade mark, registered on November 20 by Harvey Norman Retailing, is for the term and image (below) of ‘Rick Hart @ Harvey Norman’.


Harvey Norman acquired the Rick Hart chain of appliance stores in 2010, which founder Gerry Harvey has since called a “mistake” and a company spokesperson has said is a “damaged brand”. Most Rick Hart stores have closed or been rebranded to Harvey Norman.

Businessman Rick Hart, who founded the Rick Hart retail chain in 1975, is now a partner in a new Western Australian appliance business, Kitchen HQ.

The ‘Rick Hart @ Harvey Norman’ trade mark covers over 100 different appliances, household products and gadgets under Class 35. In summary:

Class 35: Retailing, wholesaling, distribution and other services in this class (including online) furniture, electrical appliances, plumbing goods, building goods, hardware, homewares, home improvement goods, computers, gaming consoles, cooking, refrigerating and ventilating, telecommunications and communications goods, home theatre goods, audio goods, video goods, kitchen, bathroom and laundry equipment, ovens, dishwashers, microwaves, showers, baths, garden appliances, electronic all-in- one home control systems, netbooks.

It remains at the status of ‘Indexing Approving’, meaning it has not been seen by an IP examiner yet.

Click to view a screenshot of Harvey Norman’s ‘Rick Hart @ Harvey Norman’ trade mark application.