Telstra eyes ‘Propellerheads’

Telstra logosComms giant Telstra has filed two trade marks in 2014 so far, one for the term ‘Propellerheads’ and another for the phrase ‘Straight In Your Eyes’.

Both trade marks were filed by Telstra Corporation Limited on January 20, suggesting they could be related.

The ‘Propellerheads’ trade mark covers various entertainment and internet classes across Class 41. In summary, they are:

Class 41: Amusement, education, entertainment, training, sporting and cultural services, including these services provided on-line from a computer database or the Internet; services which allows customers to download and listen to music or video on the Internet; gaming services; pay television, pay per view television, multimedia production and entertainment services; ticketing services; arranging and conducting of competitions; production of radio and television programs

The word ‘Propellerhead’ is jargon for someone who is exceptionally knowledgeable, especially in a technical field, and is also a synonym for computer geek.

A Google search for “Telstra Propellerheads” does not appear to bring up any relevant results.

The domain Propellerheads.com.au was registered in September 2013 by Andrew Radburnd, who works at Melbourne digital agency Get Started.

The ‘Straight In Your Eyes’ trade mark covers similar goods and services across Class 41, but is also covered by two additional classes. In summary, they are:

Class 9: Telecommunications and communications equipment, apparatus and systems; computer equipment, apparatus and systems; publications in electronic format

Class 38: Telecommunication and communication services; television broadcasting including pay, free to air and cable; Internet Service Provider services

Both trade marks remain at the status of ‘Indexing Approved’, meaning they have yet to be seen by an IP examiner yet.

Click to view a screenshot of Telstra’s trade marks for ‘Propellerheads‘ and ‘Straight In Your Eyes‘.

 

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Telstra quietly launches ‘Belong’ broadband division

belong

Australian telecommunications company Telstra has launched a website and lodged local trade marks for a new broadband service, called ‘Belong’.

The website, at Belong.com.au, went live last Friday (18 October) and describes itself as “Simple ADSL2+ broadband with no lock-in contracts”. Text at the bottom of the website and a post to the official Telstra forum on Saturday refers to Belong as a “division of Telstra”.

Telstra Corporation lodged three trade marks for the Belong logo (pictured) in September, just a few days after the company registered for the ‘muru-D’ logo trade mark, which was formally announced this week as a ‘start-up incubator’ office in Sydney.

The launch appears to be a quiet one, with only 48 followers on Belong’s Twitter page.

A quote on the Belong website describes the service as:

Belong is a new way to get broadband in Australia, one so ideal that it doesn’t need to lock people in to long term contract; people belong because they want to. Selected neighbourhoods around Australia will be the first to have the opportunity to Belong, by taking up their choice of 2 simple ADSL2+ plans, and completing an easy, 3-step set-up process.

Prices for Belong broadband, which runs “on the Telstra Network” according to the website, begin at $50 a month (for 70GB) to $65 a month (for 250GB).

The website also confirms that the service is only available ‘in select Sydney metropolitan areas for now’.

In terms of what happens if the National Broadband Network (NBN) becomes available in the area of a Belong broadband customer, the website states that “we’ll take care of managing your transfer to the new network”.

All three of Telstra’s Belong trade marks were lodged by Telstra Corporation and a legal representative, Davies Collison Cave.

They are all at the status of ‘Taken For Examination’.

The Belong.com.au domain is registered to Telstra Corporation and was last modified a month ago, on September 25 (screenshot).

Click to view a screenshot of Telstra’s trade mark applications for the Belong logo (arrow right, arrow left, arrow by itself).

Telstra files for ‘Halo’ and ‘Mojo’

Telstra WarholTelstra has lodged two Australian trade marks this week for ‘Telstra Halo’ and ‘Telstra Mojo’.

Both trade marks were filed yesterday, 8 October, by Telstra Corporation Limited and a legal representative, Davies Collison Cave.

They are both filed under the same classes, covering a slew of telecommunications, financial, computing and entertainment services. In summary:

Class 9: Telecommunications and communications equipment, apparatus and systems; computer equipment, apparatus and systems; computer hardware; computer software; publications in electronic format

Class 35: Wholesale and retail services; organisation, operation, administration and management of loyalty marketing and other sales and promotional incentives

Class 36: Financial services; banking services; electronic funds transfer services

Class 37: Construction, Installation and repair of telecommunications and/or computer goods

Class 41: Amusement, education, entertainment, training, sporting and cultural services, including these services provided on-line from a computer database or the Internet

Class 42: Computer programming services

Google searches for ‘Telstra Halo‘ and ‘Telstra Mojo‘ bring up zero relevant results.

Both trade marks are at the early status of ‘Filed – Approved’, meaning they have yet to be seen by an IP examiner.

Click to view a screenshot of Telstra’s trade mark applications for ‘Telstra Halo‘ and ‘Telstra Mojo‘.

Telstra goes trade mark mad

telstraTelco giant Telstra has so far lodged 13 trade marks in September, including filing an application and registering an internet domain for a previously unheard of service called ‘Muru-D’.

A majority of the trade marks appear to be for slogans, including ‘SHOW YOU CARE’, ‘BETTER TOGETHER’, ‘MAKE THE COMPLEX SIMPLE’, ‘FIND YOUR COURAGE’, ‘THE NETWORK WITHOUT EQUAL’, ‘SHAPING OUR WORLD AROUND YOU’ and ‘TRUST EACH OTHER TO DELIVER’.

Three of the trade marks are for a service or product called ‘Muru-D’, and Telstra has also registered a domain name (pictured here) at ‘muru-d.com.au‘ (which is currently offline).

One of the Muru-D applications is for a logo (pictured below), another is for the term ‘Muru D’ and a final one is for the term ‘Muru-D’.

maru

All three of the Muru-D trade mark applications were lodged on September 5.

They all cover a huge number of telecommunications, retail and finance services across six classes. Summarised, they are:

Class 9: Telecommunications and communications equipment, apparatus and systems; telephone cards, debit and credit cards, CD-ROMs; discs and tapes; video and audio equipment, apparatus and systems

Class 35: Business advisory services; business planning and analysis services; business management and business administration services; Wholesale and retail services; advertising services; electronic, wireless and on-line mapping services

Class 36: Financial services; banking services;  electronic funds transfer services; billing services

Class 38: Telecommunication and communication service; transmission of information on a wide range of topics, including on-line transmission; electronic, wireless and on-line mapping services, being the electronic, wireless or on-line transmission of reproductions of street and area maps showing geographic locations including streets, houses and businesses; television broadcasting including pay, free to air and cable

Class 41: Amusement, education, entertainment, training, sporting and cultural services; Services which allows customers to download and listen to music or video on the Internet; publication of information in electronic form

Class 42: Computer programming services; computer software design services; research and development of technology, including research and development in relation to telecommunications goods and services, including directory goods and services in both electronic and non-electronic form; on-line computer services; hosting of websites for others; designing of websites; extraction and retrieval of information and data mining by means of computer networks; website tracking tools

One Muru-D service that is repeated and goes into detail above is ‘online mapping services’.

A reverse Google Image search suggests the logo has not appeared online before. A Google search for the term “Telstra ‘Muru-D’” brings up zero results.

Meanwhile, the seven slogan trade mark applications were lodged between 10 and 18 September, and cover telecommunications classes only.

Three of the Telstra trade marks have only just been filed, and there is no information on what they are for (this post will be updated with that information).

All 13 trade mark applications were filed by Telstra Corporation Limited and a local legal representative, Davies Collison Cave.

Click to view a screenshot of Telstra’s ‘Muru-D’ logo trade mark application and another for the ‘Show You Care’ slogan trade mark application.

UPDATE

October 21: Telstra will open an ‘incubator office’ for start-up businesses in Sydney named ‘muru-D’.

Read about it at The Australian Financial Review.

Telstra lodges for new ‘brilliant’ slogan

Telstra WarholAustralian telecommunications giant Telstra has lodged a trade mark for the slogan ‘To create a brilliant connected future for everyone’.

The company revamped its slogan in 2011 to ‘It’s how we connect‘, and a Google search for the new phrase brings up zero results.

The trade mark application for the slogan was lodged last Friday, August 23, and covers six classes and dozens of different goods and services, covering telecommunications, advertising, finance, construction and retail.

A summary of the covered classes:

Class 9: Telecommunications and communications equipment, apparatus and systems; telephone cards; telephone equipment, apparatus and systems;  computer hardware; computer software; publications in electronic format; video and audio equipment

Class 16: Paper, cardboard and goods made from these materials; printed matter; photographs; adhesives for stationery or household purposes

Class 35: Wholesale and retail services; marketing, merchandising, retail and wholesale distribution services; directory services; providing advertising space online

Class 36: Financial services; banking services; payment services using electric and non-electric means; on-line payment services

Class: 37 Construction; installation and repair services; installation and repair of telecommunications and computer apparatus and systems

Class 42: Computer programming services; research and development of technology; online computer services; mapping services, including electronic, on-line and digital mapping services; hosting of websites for others

The slogan trade mark was lodged by ‘Telstra Corporation Limited’ and a legal representative, Davies Collison Cave.

It is currently at the status of ‘Filed – Approved’, meaning it has not been seen by an IP examiner yet.

Click to view a screenshot of Telstra’s “To create a brilliant connected future for everyone” trade mark application.

Telstra advocates for ‘Chatvocate’

Telstra WarholTelecommunications giant Telstra has lodged an Australian trade mark application for the term ‘Chatvocate’.

The trade mark – TM number 1567775 –  was lodged on July 10 by Telstra Corporation Limited, and is registered under class 38, covering “chat room services (telecommunications services) and digital network telecommunications services”.

A search for “Chatvocate Telstra” brings up zero results. Even a search for “Chatvocate” brings up very little.

The trade mark application is at the early status of ‘Indexing Approved’.

Click to view a screenshot of Telstra’s ‘Chatvocate’ trade mark application.

UPDATED: Telstra mining for a Diamond

1_36556l31 May: Telecommunications giant Telstra has lodged a new trade mark application for the term ‘Telstra Diamond’.

There is no recent examples of Telstra using ‘Diamond’ online, with a 2005 study by The University Of Adelaide the only relevant link which references a “Telstra Diamond Network Planning System”.

The new trade mark application – TM number 1559629 – was lodged on May 28, and covers seven classes, including ‘telecommunications and communications equipment’, ‘wholesale and retail services’, ‘sponsorship of sporting and cultural activities’ and ‘cardboard and goods made from these materials’.

The newly lodged trade mark comes in the wake of a difficult week for the company, charged with the blame for numerous asbestos breaches during the ongoing NBN fiber rollout.

It is also in the middle of a campaign, ‘Telstra Thanks‘, offering numerous free movie and music tickets for customers.

The application was lodged by Telstra Corporation Limited and a local legal representative, Davies Collison Cave. It is currently at the status of ‘Indexing Approved’.

Click to view a screenshot of the ‘Telstra Diamond’ trade mark application.

UPDATE

June 12: Telstra has lodged a new trade mark for the logo of ‘Telstra Diamond’, which you can see below:

get_tmi_imageThis new trade mark application – TM number 1562330 – was lodged on June 12, and covers the same classes as the aforementioned trade mark applications.

The logo is described as “BROKEN, CIRCLE, EXTENDED, GEM, INCOMPLETE, PENTAGON, ROUND, STYLISED”. A reverse Google Image Search brings up zero relevant results.

This new application is currently at the status of ‘Indexing Approved.

Click to view a screenshot of the new ‘Telstra Diamond’ logo trade mark application.