Apple files for ‘Guest Mode’

applegApple has lodged an Australian trade mark application for the term ‘Guest Mode’.

Filed on September 20, the application was lodged by the Californian headquarters of Apple Inc and an Australian legal representative, Baker & McKenzie.

It covers a huge list of computing and electronic devices across Class 9 – from ‘mobile phones’ and ‘tablets’ to ‘dog whistles’ and ‘electrically heated socks’ (seriously). You can view the whole list here.

Apple has been criticised in the past for not allowing a ‘guest mode’ on its devices.

The tech giant also lodged a trade mark for the term in Europe last week, covering the same classes.

The trade mark application is at the status of ‘Taken For Examination’.

Click to view a screenshot of Apple’s ‘Guest Mode’ trade mark application.

Apple hoping to trade mark the term ‘STARTUP’

applegApple has lodged an audacious Australian trade mark application for the term ‘STARTUP’, covering a whole host of products and services.

As with most companies in the field of innovation, Apple is well-known for buying fledgling startups, and only recently acquired mapping platform Embark and video discovery tool

The ‘STARTUP’ application was lodged yesterday, August 27, by the Californian headquarters of Apple and a Sydney-based legal representative, Baker & McKenzie.

If accepted, Apple would hold the trade mark of the word ‘STARTUP’ under various retail, computing, mobile and educational classes. Specifically:

Class 35: Retail store services, including retail store services featuring computers, computer software, computer peripherals, mobile phones, and consumer electronic devices, and demonstration of products relating thereto

Class 37: Maintenance, installation and repair of computer hardware, computer peripherals and consumer electronic devices; consulting services in the field of maintenance of computer hardware, computer peripherals, and consumer electronic devices

Class 41: Educational services, including conducting classes, workshops, conferences and seminars in the field of computers, computer software, computer peripherals, mobile phones, and consumer electronic devices and computer-related services; providing information in the field of education

Class 42: Design and development of computer hardware and software; technical support services, namely, troubleshooting of computer hardware and software problems; installation, maintenance and updating of computer software; technological consultancy services in the field of computers, computer software and consumer electronics; computer diagnostic services; computer data recovery

A Google search doesn’t reveal any directly relevant results that could hint at Apple’s intentions, although it has lodged a similar trade mark in the past, both in Australia and the US – the Australian one, from 2011, has never been accepted.

Also, the official Apple website references its operating system booting-up as ‘Startup’ (with a capital letter). In December last year, Apple was awarded the US trade mark for its startup ‘chime’ (the sound a Mac computer makes when switched on).

The trade mark application is at the very early status of ‘Filing – Approved’, meaning it has not been seen by an IP examiner.

Click to view a screenshot of Apple’s ‘STARTUP’ trade mark application.

This is one of a slew of recent trade marks by Apple in Australia. A fortnight ago it lodged for ‘multi-touch’, and in April it successfully trade marked the leaf in its logo.

Read about other recent Apple trade mark filings in Australia here.

Apple isn’t the only major tech company lodging trade marks in Australia this week, with Samsung lodging a trade mark on Wednesday for ‘Samsung Zeq’.

Apple lodges for ‘multi-touch’… again

18-16_multitouchIn the midst of global courtroom battles with Samsung and Google, Apple is hoping to add extra protection to its multi-touch capabilities by lodging a trade mark for the term.

The tech giant lodged an Australian trade mark last Friday, 9 August, for ‘MULTI-TOUCH’, covering various electronic devices.

Apple originally lodged a trade mark for the term covering similar classes in 2007 but, after being accepted by an examiner, was never registered the company and the application eventually lapsed unprotected in 2009. It registered for a similar trade mark again in 2009, but the process repeated – it was accepted but the application was never finalised by Apple and the application was withdrawn in 2011.

This new application covers more devices than the previous two now-lapsed applications.

The lodgement comes in the wake of the International Trade Commission stating last week that some of Apple’s patents for multi-touch technology should be heard by courts, with one judge saying “its multi-touch work was worthy of strong protection”.

If accepted, Apple will hold the trade mark in Australia for the term ‘multi-touch’ on computer hardware, mobile phones, televisions, cameras, video game consoles and various other devices, specifically:

Class 9: Computer hardware and software but excluding computer software for managing the clinical performance of health workers and computer software for the analysis of defects and computer software designed to estimate costs; handheld and mobile digital electronic devices for the sending and receiving of telephone calls, faxes, electronic mail, and other digital data; MP3 and other digital format audio players; handheld computers, personal digital assistants, electronic organizers, electronic notepads; magnetic data carriers; telephones, mobile phones, cell phones; computer gaming machines, videophones, cameras; computer and consumer electronic input devices; computer and consumer electronic monitors and screens; televisions

The new trade mark application is at the status of ‘Filed – Approved’, meaning it has not been seen by an examiner yet. It was lodged by the Californian office of Apple Inc and an Australian legal representative, Baker & McKenzie.

Click to view a screenshot of Apple’s new MULTI-TOUCH trade mark application. Also click to see the MULTI-TOUCH trade mark applications from 2007 and 2009.

Apple’s button design trade mark is accepted

apple buttonJust a couple of weeks after successfully getting its logo leaf trade marked in Australia, Apple has now had the trade mark application for its familiar button design accepted.

The trade mark application – TM number 1389519 – is for an image of the button (pictured), with the description “SQUARE IN DISC IS BUTTON”. It was first lodged in 2010 and was accepted on 23 May this year.

The trade mark covers class 9, specifically for:

Handheld mobile digital electronic devices for the sending and receiving of telephone calls, electronic mail, and other digital data, for use as a digital format audio player, and for use as a handheld computer, personal digital assistant, electronic organizer, electronic notepad, and camera

Therefore, once the trade mark official enters the Australian trade mark register (which is the next step after acceptance), it will mean that no other company can design a related product to release in Australia with a button resembling “a black circle with a gray square with rounded corners in the center”, or risk facing legal issues with Apple.

The application was lodged by Apple Inc and by an Australian legal representative, Baker & McKenzie.

Click to view a screenshot of the Apple button trade mark application.

Apple’s leaf is now trade marked in Australia


The leaf of Apple’s iconic logo today entered the register of Australia trade marks, after Apple and its trade mark representatives Baker & McKenzie successfully had the claim accepted.

After registering the trade mark in Europe, China and Australia in November, the mark – number 1528284 – was formally accepted on January 10 and officially entered the trade mark register today (April 19).

The Class 9 trade mark is described as ‘LEAF, SILHOUETTE IN SQUARE’. The actual trade marked image is below:


Apple has ticked off a huge list of products as part of its Class 9 mark, from computers and voting machines to photocopiers and animated cartoons.

The full list:

Computers; meters, calculators; photocopiers; weighing apparatus; surveying chains; signal bells; antennas, modems; sounding recoding discs, tape recorders, radios, DVD players; slide projectors, cameras; ammeters, barometers; optical lenses; wires, cables; printed circuits, semiconductors; electric installations for the remote control of industrial operations; fire extinguishers; X-rays producing apparatus and installations, not for medical purposes; protective suits for aviators, helmets; fire alarms, electric locks; eyeglass chains, spectacle glasses, sunglasses; batteries, battery chargers; animated cartoons; electric gloves; cash registers; hemline markers; plotters; electronic tags for goods; dictating machines; voting machines; ernie (electronic random number indicating equipment); surveying instruments; magnets; switches, electric; fluorescent screens; remote control apparatus; optical fibers (fibres); lightning arresters; egg-candlers; dog whistles; magnets (decorative); electrified fences; portable remote control car arrester; ticket dispensers; electrolysers; clothes warmed up by electricity; phone cases, computer bag, computer cases, integrated circuit boards; integrated circuits; computer hardware; computer software; music players; tablets; PDAs; chips; laptops

The mark means that from today, in theory, any new product mentioned above with a similar-looking leaf-shaped logo or image associated with it could be liable for legal action from Apple.

The computer giant is notorious for its breadth of trade marks. In January it had the US-lodged trade mark for the design of its retail stores approved.

Click here to see a screenshot of the trade mark application.