UPDATED: Woolworths seeks trade marks for tech-related ‘Be’ and ‘Hub’

Woolworths Aus Australia Logo

Australian supermarket Woolworths has lodged a trade mark for the logo of a new product, service or division called ‘Hub’.

The trade mark was registered on April 9 by the Sydney headquarters of Woolworths and a legal representative, Spruson & Ferguson.

It covers a range of technology-related goods and services across Class 9. Specifically:

Class 9: Scientific and photographic apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; calculating machines, data processing equipment and computers; computer peripheral devices, computer accessories and parts therefor including keyboards, port hubs, mouses and mouse pads, cables, headphones, speakers, computer cases; data storage devices including USB flash drives, CDs, DVDs; cameras including webcams; data processing equipment including readers and calculators; mobile phones; mobile phone accessories including holders, cases, covers and straps

Woolworths HubThe trade mark is at the status of ‘Indexing Approved’, meaning it has not been seen by an IP examiner yet.

The logo (pictured right) states that ‘Hub’ is “Exclusively at Woolworths”.

An online search appears to show that the logo has not appeared online before. Furthermore, an online search does not appear to bring up any relevant results for a Woolworths-related ‘Hub’.

Click here to view a screenshot of Woolworths’ ‘Hub’ trade mark.


Be Entertained

28 April 2014: The ‘Hub’ trade mark could be related to another Woolworths trade mark registered recently, for the logo (pictured above) of a new brand called ‘Be’.

The ‘Be’ logo has the tagline “be entertained”, and the application is looking to trade mark three colour-variations of the logo above.

The trade mark was filed on March 18 by Woolworths Limited and a legal representative, King & Wood Mallesons. It is at the status of ‘Indexing Approved’.

It covers similar technology goods and services as the ‘Hub’ trade mark, as well as additional classes covering ‘goods made from paper or cardboard’ and ‘office furniture’.

An online search for the ‘Be’ logo suggests it has not appeared online before. Further searching for the name linked with Woolworths appears to bring up zero relevant results.

Click here to view a screenshot of Woolworths’ trade mark application for ‘Be’.


Harvey Norman lodges Rick Hart trade mark

photo-2Three months after admitting it had lost money on the “damaged” Rick Hart retail brand, Harvey Norman has filed a trade mark suggesting it is planning to use ‘Rick Hart @ Harvey Norman’ branding.

The trade mark, registered on November 20 by Harvey Norman Retailing, is for the term and image (below) of ‘Rick Hart @ Harvey Norman’.


Harvey Norman acquired the Rick Hart chain of appliance stores in 2010, which founder Gerry Harvey has since called a “mistake” and a company spokesperson has said is a “damaged brand”. Most Rick Hart stores have closed or been rebranded to Harvey Norman.

Businessman Rick Hart, who founded the Rick Hart retail chain in 1975, is now a partner in a new Western Australian appliance business, Kitchen HQ.

The ‘Rick Hart @ Harvey Norman’ trade mark covers over 100 different appliances, household products and gadgets under Class 35. In summary:

Class 35: Retailing, wholesaling, distribution and other services in this class (including online) furniture, electrical appliances, plumbing goods, building goods, hardware, homewares, home improvement goods, computers, gaming consoles, cooking, refrigerating and ventilating, telecommunications and communications goods, home theatre goods, audio goods, video goods, kitchen, bathroom and laundry equipment, ovens, dishwashers, microwaves, showers, baths, garden appliances, electronic all-in- one home control systems, netbooks.

It remains at the status of ‘Indexing Approving’, meaning it has not been seen by an IP examiner yet.

Click to view a screenshot of Harvey Norman’s ‘Rick Hart @ Harvey Norman’ trade mark application.

Amazon files for .com.au logo

amazonHot on the heels of this week’s newly-launched Australian Kindle eBook store, Amazon has registered a trade mark for the Amazon.com.au logo.

For years the Amazon.com.au domain redirected to the US Amazon website, but this week’s launch of an Australian Kindle and App store finally put a use to the .com.au address.

The trade mark for the logo was registered on November 11, and covers hundreds of goods and services, offering hope that the Australian website will expand beyond eBooks and apps in the future.

In summary, those classes are:

Class 9: Portable and handheld electronic devices for transmitting, storing, manipulating, recording, and reviewing text, images, audio, video and data, including via global computer networks, wireless networks, and electronic communications networks; computers, audio and video players Computer software; computer hardware

Class 35: Advertising; retail online services; retail on-line convenience stores; computerised on-line ordering featuring general merchandise and general consumer goods; retail store services featuring electronic games, computer games, video games, electronic game software, computer game software, and video game software; online retail store services featuring streamed and downloadable pre-recorded electronic games

Class 38: Telecommunications services, including electronic transmission of streamed and downloadable audio and video files via computer and other communications networks

Class 39: Transport, including expedited delivery services; packaging and storage of goods; delivery of goods, in the nature of distribution of general consumer goods, including books, music, video tapes, audio cassettes, compact discs, floppy discs, and CD-ROMS

Class 41: Entertainment; sporting and cultural activities

Class 42: Providing temporary use of on-line non-downloadable cloud computing software for use in electronic storage of data; computer software development in the field of mobile applications

Class 45: Personal and social services rendered by others to meet the needs of individuals

The trade mark was filed by the Las Vegas office of Amazon Technologies Inc. and an Australian legal representative, Gilbert + Tobin Lawyers.

It remains at the status of ‘Indexing Approved’, meaning it has not been seen by an IP examiner yet.

Amazon currently has online stores in the USA, UK, China, Japan, India, France, Germany, Italy, Spain, Canada, Mexico and Brazil.

Click to view a screenshot of Amazon’s .com.au trade mark application.

Woolworths planning new ‘Woolworths Local’ retail brand

woolworths localAustralian supermarket giant Woolworths has registered a domain and lodged a trade mark for the logo of ‘Woolworths Local’ (pictured).

The domain – at woolworthslocal.com.au – is currently offline, but is registered to ‘Woolworths Limited’. No date of registration is provided.

The Australian trade mark application was filed yesterday, 11 September, by Woolworths Limited and a legal representative, Spruson & Ferguson.

It is for a logo and the term ‘W LOCAL’, and covers two retail and packaging classes, specifically:

Class 16: Paper, cardboard and goods made from these materials, not included in other classes; printed matter including magazines and other publications including information bulletins; paper and plastic bags

Class 35: Retailing and wholesaling services, including such services provided by supermarkets, grocery, liquor, variety, convenience and discount stores; retailing and wholesaling of products including household products, electrical products, fresh food, tinned and frozen products, snack food, paper hand products, household cleaning products, clothing products, fuel and lubrication products, bakery products, grocery and supermarket products including online wholesaling and retailing of the aforesaid products; advertising, promotional and marketing services including such services provided by supermarkets, grocery, liquor, variety, convenience and discount stores; online retailing, wholesaling, advertising, promotional and marketing; consumer market information services including on-line information services such as product reviews and product information and bulletins

A Google Image reverse search for the ‘W LOCAL’ logo brings up zero results, suggesting this is the first time the logo has appeared online. A Google search for ‘Woolworths Local‘ does not appear to bring up any directly relevant results.

The trade mark could be related to a January press release about a new strategy to provide more local food sourcing. However, the trade mark does not cover any individual foods – just the retail of food items, as well as other non-food products.

Another possible use for ‘Woolworths Local’ is to rebrand the current Woolworths Petrol stores, or even open smaller High Street outlets similar to the 500+ Sainsbury’s Local stores in the UK.

Two weeks ago, Woolworths’ chief executive Grant O’Brien promised “growth” for the company, and a new retail brand or rebrand/expansion of its petrol stores would certainly tick that box.

The trade mark application is at the status of ‘Indexing Approved’, meaning it has not been seen by an IP examiner yet.

Click to view a screenshot of Woolworths’ ‘W LOCAL’ trade mark application.


WLOCALWoolworths Limited lodged another trade mark a few hours after the original ‘W LOCAL’ application, this time for a horizontal version of the logo (pictured).

The trade mark application covers the exact same classes as discussed above.

Click to view a screenshot of the second Woolworth’s ‘W LOCAL’ trade mark application.


NAB hints at new service called ‘nabflik’

nabflikNational Bank Australia (NAB) has registered website domains and lodged a trade mark for the logo (pictured) of an as-yet-unannounced new service, called ‘nabflik’.

The trade mark comes less than two weeks after the banking company lodged two trade marks for the terms ‘starXchange’ and ‘Haven’.

The ‘nabflik’ trade mark application was lodged on 30 August by ‘National Australia Bank Limited’, and covers various finance, technology and telecommunications classes.

The website domains nabflik.com, nabflik.com.au and nabflik.net, all currently offline, were registered by ‘National Austrlia (sp) Bank Limited’ in June this year.

A search for the term on Google brings up zero relevant results (beyond domain information).

The classes covered by the ‘nabflik’ trade mark suggest some kind of electronic money transfer service. Summarised, it includes:

Class 9: Computer applications, software; magnetically encoded cards; electronic funds transfer machines

Class 35: Business retail and wholesale marketing advisory services relating to financial products; advertising, marketing and promotional services; public relations; electronic commerce services

Class 36: Monetary affairs; financial services; banking; banking services in relation to the electronic transfer of funds; electronic funds transfer services; computerised banking services; electronic banking; pension, retirement and superannuation plans and funds

Class 38: Telecommunication services; electronic transmission of data; communication via a global computer network; providing Internet forums; point of sale communication services

The trade mark application is at the early status of ‘Indexing Approved’, meaning it has not been seen by an IP examiner yet.

Click to view a screenshot of NAB’s ‘nabflik’ trade mark application.

Coles lodges for ‘Tag’

coles1Supermarket giant Coles has lodged two local trade marks for what appears to be a new electronic money transfer service, called ‘Coles Pay Tag’.

Both trade mark applications were lodged on 21 August; one for the term ‘Coles Pay Tag’ and the second for the shorter term, ‘Coles Tag’.

The identical classes covered by both applications are of various retail and financial services, specifically:

Class 9: Apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; active electronic labels containing coded information; apparatus for electronic digital processing; storage materials for data in electronic form; terminals for the electronic transfer of funds; touch sensitive electronic screens

Class 36: Financial service; monetary affairs; credit card services; issuing of credit cards; electronic funds transfer

A Google search for ‘Coles Pay Tag‘ brings up zero results.

A search for ‘Coles Tag‘ brings up a 2004 article from The Australian newspaper about a technology being trialed by Coles/Myer dubbed ‘Coles Tag’, described as “radio-frequency identification tags” between distribution centres.

However, this appears to be unrelated because the classes covered by the two new trade marks list ‘electronic funds transfer’ and ‘credit card services’, suggesting a more consumer-facing service.

Both trade mark applications remain at the early status of ‘Indexing Approved’, meaning they have not been seen by an IP examiner.

Click to view a screenshot of the Coles trade mark applications for ‘Coles Pay Tag‘ and ‘Coles Tag‘.

Harvey Norman hints at new ‘Commercial Services’ division

Home | Harvey Norman New Zealand copyRetailer Harvey Norman has this week lodged a trade mark application for the term ‘Harvey Norman Commercial Services’.

The trade mark application – TM number 1566085 – was lodged on July 2 by Harvey Norman Retailing. It is registered under class 35, covering different products and services including “retailing, wholesaling, distribution” and over 200 different items (from the big, “commercial and household appliances” and “home theatre goods”, to the small, such as “umbrellas” and “candlesticks”).

Harvey Norman already has a ‘Harvey Norman Commercial‘ online division, however there also appears to be a specific ‘Commercial Services’ division.

For instance, a website exists at harveynormancommercialservices.com, which is no longer online (at the time of publishing this article) but was briefly online on June 24 (screenshot above). The website appears to require a login.

The domain name was registered on 26 February 2013 by Generic Publications, a “related entity” to Harvey Norman Holdings that is dedicated to marketing and advertising.

A Google search reveals various product pages were online on June 21 (but are offline today), but many appear empty. For example, the ‘About Us‘ page has no content and the ‘Appliances‘ and ‘Apple‘ sections both state “there are no products in this section”. However, at least three products were listed on the website on June 21, including this HP Pavilion desktop computer.

The product pages do show the product sections the website had listed: Computers, Gaming, TV & Audio, Cameras, Phone & GPS, Appliances, Fitness, Furniture, Bedroom, Bathroom & Flooring, Outdoor. These are very similar to the current product sections on the Harvey Norman Australia website, but with an added ‘Outdoor’ section. The Harvey Norman Australia website does have an Outdoor page, but it redirects to the ‘Big Buy’ daily deals page.

Another possible clue is the tab text of the website reads ‘Harvey Norman New Zealand’. However, it is worth noting the product sections on the Harvey Norman New Zealand website are different to those above.

™Watch has contacted Harvey Norman for more information, and is awaiting a response.

The Harvey Norman Commercial Services trade mark is at the status of ‘Indexing Approved’.

Click to take a look at the trade mark application, including the full list of products.