Wizards of the Coast seeking trade mark for ‘Magic Origins’

WotclogoAmerican gaming publisher Wizards of the Coast has registered a trade mark in Australia for the term ‘Magic Origins’.

This comes a fortnight after the company filed trade marks for the terms ‘Dragons Of Tarkir’ and ‘Khans Of Tarkir’, and hints at new developments for the popular trading card game Magic: The Gathering.

The ‘Magic Origins’ trade mark was filed on March 4 by the US headquarters of Wizards of the Coast and a Sydney-based legal representative, Baker & McKenzie.

The domain MagicOrigins.com, which has no content, was registered in January by a hidden registrar (image).

Classes covered by the trade mark application include computers, video games, toys and entertainment. Specifically, those classes are:

Class 9: Apparatus for recording, transmission or reproduction of sound or images; computers; compact discs, DVDs and other digital recording media; computer hardware; computer software; application software; video game software, video game programs, video game cartridges; printed publications in electronically readable form

 Class 28: Toys, games and playthings

 Class 41: Education; providing of training; entertainment; sporting and cultural activities; publication of books, magazines and journals; publication of electronic books and journals online; publication of multimedia material online; providing online electronic publications (not downloadable); organisation of competitions

The application remains at the early status of ‘Filed – Approved’, meaning it has not been seen by an IP examiner yet.

Wizards of the Coast also publishes Dungeons & Dragons and other gaming products.

Click to view a screenshot of Wizard of the Coast’s trade mark application of ‘Magic Origins’.

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Wizards of the Coast files for ‘Dragons Of Tarkir’

Wotclogo

Wizards of the Coast, publisher of the popular trading card game Magic: The Gathering, has registered an Australian trade mark application for the term ‘Dragons Of Tarkir’.

It was reported last week that the company had filed a trade mark for the term ‘Khans Of Tarkir’, and this new similar trade mark gives further clues about what has been speculated could be new Magic: The Gathering expansions.

The ‘Dragons Of Tarkir’ trade mark was registered on February 21 by the US headquarters of Wizards of the Coast and a Sydney-based legal representative, Baker & McKenzie.

It covers classes across computers, video games, toys and electronic magazines. Specifically:

Class 9: Apparatus for recording, transmission or reproduction of sound or images; computer hardware; computer software; application software; interactive entertainment software, including computer game software, computer game programs, computer game cartridges, computer game discs; downloadable software for use in connection with computers, portable gaming devices, console gaming devices, communication devices and mobile telephones; printed publications in electronically readable form

Class 28: Toys, games and playthings

Class 41: Education; providing of training; entertainment; sporting and cultural activities; publication of books, magazines and journals; publication of electronic books and journals online; publication of multimedia material online; providing online electronic publications (not downloadable); organisation of competitions 

The trade mark remains at the early status of ‘Filed – Approved’, meaning it has not been seen by an IP examiner yet.

Wizards of the Coast also filed an Australian trade mark for the previously-reported ‘Khans Of Tarkir’ on February 18, covering the same classes.

The company also publishes Dungeons & Dragons and other gaming products, so the two trade marked terms could be related to those, but the MTGSalvation message board last week speculated that ‘Khans Of Tarkir’ could be related to Magic: The Gathering because the US trade mark specifically covers ‘trading card games’ as a class.

Furthermore, the domains DragonsOfTarkir.com and KhansOfTarkir.com both redirect to the Wizards of the Coast website and were registered a month ago, once more confirming that both terms will be used by the company at some point in the future.

Click to view a screenshot of Wizards of the Coast trade mark applications for ‘Dragons Of Tarkir‘ and ‘Khans Of Tarkir‘.

Zynga planning ‘Stampede Run’

zynga-logoVideogame company Zynga has lodged an Australian trade mark this week for the term ‘Stampede Run’, and evidence suggests this could be the new name for one of Zynga’s popular iOS titles.

The trade mark application was filed on November 4 by the San Francisco office of Zynga Inc, and covers various videogame classes.

A Google search for “Stampede Run Zynga” does not appear to bring up any relevant results.

However, Zynga launched a popular Temple Run-clone on the App Store earlier in the year called ‘Running With Friends‘, where players run from a stampeding bull. The Twitter account @StampedeRun, which has zero tweets and only two followers, has the ‘Running With Friends’ app icon as its profile picture, hinting that the company is in the planning stages of renaming ‘Running With Friends’ to ‘Stampede Run’.

This is backed up by another Australian trade mark filed by Zynga this week, for the term ‘Ninja Kingdom’. That is the new name of a Zynga game previously known as ‘Dojo Mojo‘ (official site), and according to a post on a Zynga community message board, the name was changed fairly recently.

The goods and services classes covered by the ‘Stampede Run’ trade mark are specifically:

Class 9: Computer game software; Computer game programs; Electronic game programs; Interactive video game programs; Computer software for providing access to computer games through online social networking websites; Computer game software for use on mobile devices; Magnetic encoded gift cards

Class 41: Entertainment services, namely, providing online computer and electronic games; Providing online information in the field of computer games; Entertainment services, namely, providing games on mobile devices

Both of the Zynga trade marks remain at the status of ‘Indexing Approved’, meaning they have not been seen by an IP examiner yet.

Click to view a screenshot of Zynga’s trade mark applications for ‘Stampede Run‘ and ‘Ninja Kingdom‘.

UPDATE

November 22: Zynga has launched ‘Running With Friends’ on Android as, you guessed it, ‘Stampede Run’.

Click to view it on the Google Play website.

After mighty battle, Rockstar Games enters Australian trade mark register

rockstarausAfter originally lodging three trade mark applications five years ago, Rockstar Games today finally entered the Australian trade mark register after a legal spat with a reality show guru’s production company.

As reported in May, Rockstar Games was opposed in three of its trade mark applications by ‘JMBP, Inc.’, the licensing and production company arm of The Apprentice, Survivor and The Voice producer Mark Burnett.

That opposition was withdrawn on June 21, paving the way for the iconic gaming company to finally get the Australian trade marks it was seeking. They all officially entered the register today, July 8.

Rockstar Games is best known as the developer behind the Grand Theft Auto, Max Payne and Midnight Club gaming series, and the company was first opposed for its trade mark applications by JMBP, Inc. in August last year.

The trade mark applications for ‘Rockstar Games’, ‘Rockstar’ and ‘Rockstar Studios’ – TM numbers 1261129, 1305137 and 1447887 respectively – were first lodged by Rockstar Games’ parent company, US-based Take Two Interactive Software, in 2008.

Click to view a new screenshot of the ‘Rockstar Games’ trade mark.

Nintendo lodges mobile-related Super Mario trade mark

marioJapanese videogame giant Nintendo has lodged a new Australian trade mark application for ‘Super Mario’, covering new ‘communications’ and mobile phone classes that past trade marks for the name have not included.

The new trade mark application – TM number 1552939 – was lodged three weeks ago by Nintendo Co Ltd and Australian legal representative, Davies Collison Cave. It is currently at the status of ‘Indexing Approved’, and is specifically for the term ‘Super Mario’ and an associated text image (pictured).

The application covers only one class of goods and services, namely Class 38 covering such things as ‘communication by cellular phones’, ‘communication by arcade video game machines’, ‘electronic bulletin board services (telecommunication services)’ and ‘providing information on communication by cellular phones’.

Nintendo already holds a similar trade mark for the term ‘Super Mario’ – TM number 1385559 – however, it does not cover anything within Class 38. That trade mark was lodged in 2010 and entered the Australian trade mark register in 2011.

Regarded as being dismissive of developing games for mobile phones, Nintendo showed an acknowledgement of the popularity of smartphone games last week by releasing an ‘App Porting Tool’ for developers to port their mobile games to Nintendo devices.

Click to view a screenshot of the new ‘Super Mario’ trade mark application. Also click to view a screenshot of the 2011 ‘Super Mario’ trade mark page.

Rockstar Games in ongoing battle with reality show guru’s production company

rockstaraus

Iconic gaming company Rockstar Games is currently fighting a five-year battle to get the trade mark rights for the terms ‘Rockstar Games’, ‘Rockstar Studios’ and ‘Rockstar’ in Australia.

The battle is currently against ‘JMBP, Inc.’, the licensing and production company arm of The Apprentice, Survivor and The Voice producer Mark Burnett. In 2005 he produced a one-season US reality show called ‘Rock Star‘ – presumably the reason the production company and its legal representative in Australia  are opposing the trade marks.

Rockstar Games is best known as the developer behind the Grand Theft Auto, Max Payne and Midnight Club gaming series, and was first opposed for its trade mark applications by JMBP, Inc. in August last year.

The ‘Games’ trade mark application – TM numbers 1261129  – was first lodged in September 2008, while the ‘Studios’ trade mark application – TM number 1447887 – was first lodged in September 2011. Both cover various entertainment and videogame trade mark classes.

The more generic ‘Rockstar’ trade mark application – TM number 1305137 – was lodged in June 2009, and only covers Class 25 for ‘clothing, footwear [and] headgear’.

All three of the trade mark applications were lodged by Rockstar Games’ parent company, US-based Take Two Interactive Software.

The latest development occurred a fortnight ago, with JMBP, Inc’s Australian legal representatives, Phillips Ormonde Fitzpatrick, getting an extension to delay providing evidence for all of its oppositions.

Rockstar Games has development studios based in Scotland, Canada, Japan and the US. It also owned the now-defunct Australian gaming studio Team Bondi, which developed the PC, Playstation 3 and Xbox 360 game LA Noire.

The inability to get a trade mark accepted in Australia could hinder the company if it wanted to open a Rockstar-branded Australian gaming studio.

Rockstar Games has fought various trade mark battles in the past, including a strip club operator in the US suing the company for the depiction of a fictional strip club in the game Grand Theft Auto: San Andreas.

Click to view a screenshot of the trade mark applications: ‘Rockstar Games‘, ‘Rockstar Studios‘ and ‘Rockstar‘.

TMW has contacted Phillips Ormonde Fitzpatrick for more information and is awaiting a response.