Cold Chisel lead singer Jimmy Barnes has lodged a trade mark application for the term ‘Cheap Wine’, covering alcoholic and non-alcohlic beverages.
‘Cheap Wine’ is the name of a well-known Cold Chisel track, released in 1980, but the trade mark does not cover any music-related classes.
In fact, the application – TM number 1566000 – covers only two classes:
Class 32: Alcohol free beverages
Class 33: Alcoholic beverages (except beer)
The trade mark application was lodged on July 2 by Freight Train Music Pty Ltd, the same company that runs JimmyBarnes.com and the employer of Barnes’ personal assistant (according to her LinkedIn profile).
It is worth noting, however, that it may not be able to achieve registration because the trade mark is very non-distinctive, according to section 41 of the Trade Marks Act.
The application is at the early status of ‘Indexing Approved’.
Click to view a screenshot of Freight Train Music’s ‘Cheap Wine’ trade mark application.
Ingleburne Wine Company has this week lodged an Australian trade mark application for the term ‘Mad Men’.
Based in the McLaren Vale in South Australia, Ingleburne Wine Company is best known for its Penny’s Hill winery, which has apparently “established a fine reputation”.
The trade mark application – TM number 1565845 – was lodged on June 1, and is lodged under class 33 covering not just “Wine” but also “Spirits (beverages)” and “Liqueurs”.
The popular Mad Men TV show, currently airing on the AMC network in the US and on SBS and Showcase in Australia, is well-known for characters constantly drinking various alcoholic beverages.
Main character Don Draper is most often seen drinking Canadian Club whisky and old-fashioned cocktails. However, a study of all the drinks featured on the show reveals 340 wines consumed versus 398 whisky drinks, 382 cocktails and just 57 beers.
Therefore a spirit or wine featuring Mad Men branding makes sense compared to the recent launches of beers featuring Game Of Thrones, Breaking Bad and The Simpsons branding.
™Watch has contacted Ingleburne Wine Company and is awaiting a response.
The trade mark application is at the early status of ‘Filed – Approved’.
Take a look at a screenshot of Ingleburne’s ‘Mad Men’ trade mark application.