South Australian wine company lodges for ‘Mad Men’

mad-men_-s04e02-720p-hdtv_-x264-immerseIngleburne Wine Company has this week lodged an Australian trade mark application for the term ‘Mad Men’.

Based in the McLaren Vale in South Australia, Ingleburne Wine Company is best known for its Penny’s Hill winery, which has apparently “established a fine reputation”.

The trade mark application – TM number 1565845 – was lodged on June 1, and is lodged under class 33 covering not just “Wine” but also “Spirits (beverages)” and “Liqueurs”.

The popular Mad Men TV show, currently airing on the AMC network in the US and on SBS and Showcase in Australia, is well-known for characters constantly drinking various alcoholic beverages.

Main character Don Draper is most often seen drinking Canadian Club whisky and old-fashioned cocktails. However, a study of all the drinks featured on the show reveals 340 wines consumed versus 398 whisky drinks, 382 cocktails and just 57 beers.

Therefore a spirit or wine featuring Mad Men branding makes sense compared to the recent launches of beers featuring Game Of Thrones, Breaking Bad and The Simpsons branding.

™Watch has contacted Ingleburne Wine Company and is awaiting a response.

The trade mark application is at the early status of ‘Filed – Approved’.

Take a look at a screenshot of Ingleburne’s ‘Mad Men’ trade mark application.

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