The Saturday Paper is published by Schwartz Media, and its first issue was released across Sydney, Melbourne and Canberra on March 1.
Nine new trade marks were lodged on March 10 for the following terms: The Monday Paper, The Tuesday Paper, The Wednesday Paper, The Thursday Paper, The Friday Paper, The Saturday Paper, The Sunday Paper, The Weekend Paper and The Saturday Weekly.
All these trade mark applications were classed under “Publishing of newspapers” and were filed, not by Schwartz Media, but by ‘Media Might Pty Ltd’ and ‘Billion Group Pty Ltd’, which both have Sydney addresses.
Schwartz Media, however, is based in Melbourne, so the trade marks may not be associated with the publisher – therefore, the filing of “The Saturday Paper” would potentially warrant a trade mark opposition by Schwartz Media if it is not connected to Media Might and Billion Group.
Meanwhile, a number of currently unused domains have been registered using the aforementioned terms.
Six domains were registered by Morry Schwartz, the publisher of Schwartz Media, on February 6 this year: TheMondayPaper.com.au, TheTuesdayPaper.com.au, TheWednesdayPaper.com.au, TheThursdayPaper.com.au, TheFridayPaper.com.au and TheSundayPaper.com.au. These may just be for the protection of the brand, or to leave room for expansion should The Saturday Paper be a success.
Furthermore, the domain TheSaturdayWeekly.com.au was registered on June 20 last year by ‘The Monthly’, the name of another Schwartz Media publication.
And finally, the domain TheWeekendPaper.com.au was registered by ‘Media Might Pty Ltd’, although no date is given for when this domain was registered.
The contact associated with this final domain, and therefore presumably linked to ‘Media Might Pty Ltd’, is the email of Sydney businessman George Bancs.
According to an online profile, Bancs is director of a number of companies, including the other trade mark registrant ‘Billion Group’. His Twitter profile states that he is interested in “early stage startups”.
An online search appears to find no obvious current connection between Bancs and Schwartz Media, so it is unclear whether the trade marks and TheWeekendPaper.com.au domain are associated with the publisher of The Saturday Paper or not.
22 April 2014: ‘Media Might Pty Ltd’ and ‘Billion Group Pty Ltd’ have lodged more trade marks in recent weeks, this time for the logo of each of the nine terms listed above.
All the logos are in the style of the one pictured above, and the trade marks were all lodged on April 13.
The trade marks all cover exactly one class, “Class 16: Newspapers”, and are at the status of ‘Indexing Approved’, meaning they have not been seen by an IP examiner yet.
Photo source: Facebook