After initially registering for an Australian trade mark in July last year, Hulu was accepted and officially entered the trade mark register in Australia this week.
The trade mark protection could be a step closer to the leading US video-streaming service making an entry into the Australian market. The company already owns the Hulu.com.au domain, which currently redirects to Hulu.com, and states on its website that it is “committed to making its content available worldwide” but “must work through a number of legal and business issues” first.
The ‘HULU’ trade mark entered the Australian trade mark register on February 20, and covers everything from video-streaming to calendars.
A summary of the classes covered by the trade mark can be found on the original ™Watch article from July last year.
The application was lodged by the Santa Monica office of ‘Hulu, LLC’ and a Sydney-based legal representative, Davies Collison Cave.
Click to view a screenshot of Hulu’s Australian trade mark.H/T @aafuss