Telstra eyes ‘Propellerheads’

Telstra logosComms giant Telstra has filed two trade marks in 2014 so far, one for the term ‘Propellerheads’ and another for the phrase ‘Straight In Your Eyes’.

Both trade marks were filed by Telstra Corporation Limited on January 20, suggesting they could be related.

The ‘Propellerheads’ trade mark covers various entertainment and internet classes across Class 41. In summary, they are:

Class 41: Amusement, education, entertainment, training, sporting and cultural services, including these services provided on-line from a computer database or the Internet; services which allows customers to download and listen to music or video on the Internet; gaming services; pay television, pay per view television, multimedia production and entertainment services; ticketing services; arranging and conducting of competitions; production of radio and television programs

The word ‘Propellerhead’ is jargon for someone who is exceptionally knowledgeable, especially in a technical field, and is also a synonym for computer geek.

A Google search for “Telstra Propellerheads” does not appear to bring up any relevant results.

The domain was registered in September 2013 by Andrew Radburnd, who works at Melbourne digital agency Get Started.

The ‘Straight In Your Eyes’ trade mark covers similar goods and services across Class 41, but is also covered by two additional classes. In summary, they are:

Class 9: Telecommunications and communications equipment, apparatus and systems; computer equipment, apparatus and systems; publications in electronic format

Class 38: Telecommunication and communication services; television broadcasting including pay, free to air and cable; Internet Service Provider services

Both trade marks remain at the status of ‘Indexing Approved’, meaning they have yet to be seen by an IP examiner yet.

Click to view a screenshot of Telstra’s trade marks for ‘Propellerheads‘ and ‘Straight In Your Eyes‘.


One thought on “Telstra eyes ‘Propellerheads’

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