Three months after admitting it had lost money on the “damaged” Rick Hart retail brand, Harvey Norman has filed a trade mark suggesting it is planning to use ‘Rick Hart @ Harvey Norman’ branding.
The trade mark, registered on November 20 by Harvey Norman Retailing, is for the term and image (below) of ‘Rick Hart @ Harvey Norman’.
Harvey Norman acquired the Rick Hart chain of appliance stores in 2010, which founder Gerry Harvey has since called a “mistake” and a company spokesperson has said is a “damaged brand”. Most Rick Hart stores have closed or been rebranded to Harvey Norman.
Businessman Rick Hart, who founded the Rick Hart retail chain in 1975, is now a partner in a new Western Australian appliance business, Kitchen HQ.
The ‘Rick Hart @ Harvey Norman’ trade mark covers over 100 different appliances, household products and gadgets under Class 35. In summary:
Class 35: Retailing, wholesaling, distribution and other services in this class (including online) furniture, electrical appliances, plumbing goods, building goods, hardware, homewares, home improvement goods, computers, gaming consoles, cooking, refrigerating and ventilating, telecommunications and communications goods, home theatre goods, audio goods, video goods, kitchen, bathroom and laundry equipment, ovens, dishwashers, microwaves, showers, baths, garden appliances, electronic all-in- one home control systems, netbooks.
It remains at the status of ‘Indexing Approving’, meaning it has not been seen by an IP examiner yet.
Click to view a screenshot of Harvey Norman’s ‘Rick Hart @ Harvey Norman’ trade mark application.