The term is the name of the radio network’s 2Day FM breakfast show hosted by Kyle Sandilands and Jackie O, which is to finish at the end of this week.
There’s already been some tension with trade mark rights between Southern Cross Austereo and the controversial radio pair. According to the Daily Telegraph, SCA is preparing to hand over the trade mark rights to the ‘Kyle and Jackie O’ moniker to the DJs, but last week’s new trade mark suggests the radio network wants to keep the rights to the ‘Breakfast With The Stars’ name.
The new trade mark was lodged on November 20, and covers advertising, broadcast, entertainment and online classes. In summary:
Class 35: Advertising and promotional services; promotions for radio and television stations; organisation of trade competitions
Class 38: Broadcasting services including radio, television and online broadcasting services
Class 41: Entertainment services; live entertainment; organisation of entertainment events; radio entertainment; television entertainment; syndication of radio programmes; conducting phone-in competitions; publication of multimedia material online
Class 45: Online social networking services
The application remains at the status of ‘Indexing Approved’, meaning it has yet to be seen by an IP examiner.
This is the first time the radio network has filed a trade mark for ‘Breakfast With The Stars’.
Meanwhile, Southern Cross Austereo lodged a second trade mark application on November 20, for the term ‘Pop Quiz’.
It covers the same trade mark classes as the ‘Breakfast With The Stars’ application, and also remains at the status of ‘Indexing Approved’.