Amazon files for logo

amazonHot on the heels of this week’s newly-launched Australian Kindle eBook store, Amazon has registered a trade mark for the logo.

For years the domain redirected to the US Amazon website, but this week’s launch of an Australian Kindle and App store finally put a use to the address.

The trade mark for the logo was registered on November 11, and covers hundreds of goods and services, offering hope that the Australian website will expand beyond eBooks and apps in the future.

In summary, those classes are:

Class 9: Portable and handheld electronic devices for transmitting, storing, manipulating, recording, and reviewing text, images, audio, video and data, including via global computer networks, wireless networks, and electronic communications networks; computers, audio and video players Computer software; computer hardware

Class 35: Advertising; retail online services; retail on-line convenience stores; computerised on-line ordering featuring general merchandise and general consumer goods; retail store services featuring electronic games, computer games, video games, electronic game software, computer game software, and video game software; online retail store services featuring streamed and downloadable pre-recorded electronic games

Class 38: Telecommunications services, including electronic transmission of streamed and downloadable audio and video files via computer and other communications networks

Class 39: Transport, including expedited delivery services; packaging and storage of goods; delivery of goods, in the nature of distribution of general consumer goods, including books, music, video tapes, audio cassettes, compact discs, floppy discs, and CD-ROMS

Class 41: Entertainment; sporting and cultural activities

Class 42: Providing temporary use of on-line non-downloadable cloud computing software for use in electronic storage of data; computer software development in the field of mobile applications

Class 45: Personal and social services rendered by others to meet the needs of individuals

The trade mark was filed by the Las Vegas office of Amazon Technologies Inc. and an Australian legal representative, Gilbert + Tobin Lawyers.

It remains at the status of ‘Indexing Approved’, meaning it has not been seen by an IP examiner yet.

Amazon currently has online stores in the USA, UK, China, Japan, India, France, Germany, Italy, Spain, Canada, Mexico and Brazil.

Click to view a screenshot of Amazon’s trade mark application.

2 thoughts on “Amazon files for logo

  1. Hi Tim
    This is quite exciting news for Australians. I’m sure it won’t make too much difference to the service, but as an avid Amazon user, it just seems better. Australia finally made the team!!!

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