For years the Amazon.com.au domain redirected to the US Amazon website, but this week’s launch of an Australian Kindle and App store finally put a use to the .com.au address.
The trade mark for the logo was registered on November 11, and covers hundreds of goods and services, offering hope that the Australian website will expand beyond eBooks and apps in the future.
In summary, those classes are:
Class 9: Portable and handheld electronic devices for transmitting, storing, manipulating, recording, and reviewing text, images, audio, video and data, including via global computer networks, wireless networks, and electronic communications networks; computers, audio and video players Computer software; computer hardware
Class 35: Advertising; retail online services; retail on-line convenience stores; computerised on-line ordering featuring general merchandise and general consumer goods; retail store services featuring electronic games, computer games, video games, electronic game software, computer game software, and video game software; online retail store services featuring streamed and downloadable pre-recorded electronic games
Class 38: Telecommunications services, including electronic transmission of streamed and downloadable audio and video files via computer and other communications networks
Class 39: Transport, including expedited delivery services; packaging and storage of goods; delivery of goods, in the nature of distribution of general consumer goods, including books, music, video tapes, audio cassettes, compact discs, floppy discs, and CD-ROMS
Class 41: Entertainment; sporting and cultural activities
Class 42: Providing temporary use of on-line non-downloadable cloud computing software for use in electronic storage of data; computer software development in the field of mobile applications
Class 45: Personal and social services rendered by others to meet the needs of individuals
The trade mark was filed by the Las Vegas office of Amazon Technologies Inc. and an Australian legal representative, Gilbert + Tobin Lawyers.
It remains at the status of ‘Indexing Approved’, meaning it has not been seen by an IP examiner yet.
Amazon currently has online stores in the USA, UK, China, Japan, India, France, Germany, Italy, Spain, Canada, Mexico and Brazil.
Click to view a screenshot of Amazon’s .com.au trade mark application.