Nine Network hints at return of Celebrity Roast

PrintAustralian TV company Nine Network has filed another trade mark this week for the term ‘Celebrity Roast’, suggesting the comedy programme could make a return to Australian TV.

The Celebrity Roast format is well known in the US on the TV channel Comedy Central, where celebrities like Charlie Sheen and James Franco have been featured in recent years.

It has been hinted on the MediaSpy message board that Nine could bring back ‘Celebrity Roast’ to Australia, and a new trade mark suggests it is in the planning stages.

Nine Network first lodged for a trade mark for the term ‘Celebrity Roast’ in May 2012, though unusually it was filed under the class ‘Fire engines’.

An updated trade mark for the term was lodged this week, on November 4, and covers a vast array of media, entertainment, event and internet classes.

In summary, those classes are:

Class 9: Apparatus for the amplification, recording, reproduction or transmission of sound or images; mobile telephone equipment and accessories; compact discs; computer games; downloadable computer software; robots for entertainment use

Class 38: Broadcasting services of all kinds including television, pay television, Internet, digital, cable and mobile broadcasting; broadcasts by means of television, radio, satellite, cable and electronic diffusion; music, video, audio, television and data streaming services

Class 41: Production of television programs and television content, including interactive television programs and television content; production of television and radio shows, video and audio tapes and DVDs; entertainment; cultural activities; amusements; publishing; electronic publishing; publication and electronic publication of information on global computer networks including the Internet

The ‘Celebrity Roast’ trade mark was registered by Nine Network Australia Pty Limited.

It is at the status of ‘Under Examination’, meaning it has been sent to an IP examiner.

Click to view a screenshot of Nine Network’s ‘Celebrity Roast’ trade mark applications from May 2012 (‘Fire engines’) and November 2013.

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