In the last week, the company has filed trade marks for ‘ChromeOne’, ‘ChromeDesk’ and ‘ChromeStation’, all covering various technology devices.
LG currently partners with Google on the ‘Nexus’ brand of smartphones, including the soon-to-launch Google Nexus 5.
All three of the trade marks were lodged on October 16 by the Korean headquarters of LG Electronics and an Australian legal representative, Griffith Hack.
They cover the exact same range of technology classes, including laptops, mobile phones and tablet computers. Specifically those classes are:
Class 9: Projectors; head phones; mobile phones; television receivers; speakers for television; universal serial bus (USB) drives; monitors for computers; laptop computers; computers; digital versatile disc (DVD) players; portable hard disk drives for computer; apparatus for recording, transmission or reproduction of sound or images; computer application software; audio receivers; settop boxes; car speakers; speakers for home theaters; audio-video (AV) receivers for home theaters; convertible computers; tablet computers
Despite being lodged last Wednesday, all three of LG’s trade marks are already at the status of ‘Taken For Examination’. Nearly every other trade mark registered on that day is at the earlier status of ‘Indexing Approved’, suggesting LG is fast-tracking these trade marks — possibly for a Google Play event in New York scheduled for October 24.