The Authority lodged a trade mark on Tuesday for a logo (pictured, bottom) that is significantly different to the current brightly-coloured logo (pictured, top).
The trade mark comes exactly a week after news that almost 165,000 people with original Myki cards, given out for free when the service was introduced in 2009, will need to get them replaced as they are set to expire by the end of the year.
Covering seven classes, the Myki logo trade mark application covers transport, advertising, finance and beverage classes. In summary they are:
Class 9: Apparatus for recording, transmission or reproduction of sound or images; computer software, hardware and peripheral equipment; machines including automatic teller machines and vending machines; cards containing a computer chip
Class 16: Paper, cardboard and goods made from these materials, not included in other classes, including but not limited to tickets, cards, dockets; printed matter
Class 35: Advertising including but not limited to radio commercials; television commercials; print advertisements and online advertising
Class 36: Insurance; financial affairs; monetary affairs including but not limited to electronic payment services; sponsorship
Class 38: Telecommunications including but not limited to electronic communications by computer, telephones and mobile telephones
Class 39: Transport; packaging and storage of goods; travel arrangement
Class 43: Providing food and drink services including but not limited to bar services, cafes, cafeterias, canteens, catering, restaurants, sale of food and drink and other consumables
The application remains at the status of ‘Indexing Approved’, meaning it has not been seen by an IP examiner yet.
A Melbourne-based graphic designer, Emily Enrica, published a Myki rebrand project, including a suggested new logo, earlier in the year.
Click to view a screenshot of the new Myki logo trademark.