Telstra goes trade mark mad

telstraTelco giant Telstra has so far lodged 13 trade marks in September, including filing an application and registering an internet domain for a previously unheard of service called ‘Muru-D’.

A majority of the trade marks appear to be for slogans, including ‘SHOW YOU CARE’, ‘BETTER TOGETHER’, ‘MAKE THE COMPLEX SIMPLE’, ‘FIND YOUR COURAGE’, ‘THE NETWORK WITHOUT EQUAL’, ‘SHAPING OUR WORLD AROUND YOU’ and ‘TRUST EACH OTHER TO DELIVER’.

Three of the trade marks are for a service or product called ‘Muru-D’, and Telstra has also registered a domain name (pictured here) at ‘muru-d.com.au‘ (which is currently offline).

One of the Muru-D applications is for a logo (pictured below), another is for the term ‘Muru D’ and a final one is for the term ‘Muru-D’.

maru

All three of the Muru-D trade mark applications were lodged on September 5.

They all cover a huge number of telecommunications, retail and finance services across six classes. Summarised, they are:

Class 9: Telecommunications and communications equipment, apparatus and systems; telephone cards, debit and credit cards, CD-ROMs; discs and tapes; video and audio equipment, apparatus and systems

Class 35: Business advisory services; business planning and analysis services; business management and business administration services; Wholesale and retail services; advertising services; electronic, wireless and on-line mapping services

Class 36: Financial services; banking services;  electronic funds transfer services; billing services

Class 38: Telecommunication and communication service; transmission of information on a wide range of topics, including on-line transmission; electronic, wireless and on-line mapping services, being the electronic, wireless or on-line transmission of reproductions of street and area maps showing geographic locations including streets, houses and businesses; television broadcasting including pay, free to air and cable

Class 41: Amusement, education, entertainment, training, sporting and cultural services; Services which allows customers to download and listen to music or video on the Internet; publication of information in electronic form

Class 42: Computer programming services; computer software design services; research and development of technology, including research and development in relation to telecommunications goods and services, including directory goods and services in both electronic and non-electronic form; on-line computer services; hosting of websites for others; designing of websites; extraction and retrieval of information and data mining by means of computer networks; website tracking tools

One Muru-D service that is repeated and goes into detail above is ‘online mapping services’.

A reverse Google Image search suggests the logo has not appeared online before. A Google search for the term “Telstra ‘Muru-D’” brings up zero results.

Meanwhile, the seven slogan trade mark applications were lodged between 10 and 18 September, and cover telecommunications classes only.

Three of the Telstra trade marks have only just been filed, and there is no information on what they are for (this post will be updated with that information).

All 13 trade mark applications were filed by Telstra Corporation Limited and a local legal representative, Davies Collison Cave.

Click to view a screenshot of Telstra’s ‘Muru-D’ logo trade mark application and another for the ‘Show You Care’ slogan trade mark application.

UPDATE

October 21: Telstra will open an ‘incubator office’ for start-up businesses in Sydney named ‘muru-D’.

Read about it at The Australian Financial Review.

One thought on “Telstra goes trade mark mad

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