Coles boasts it can offer “1 recipe, 3 different meals”

Coles_cmykAustralian supermarket chain Coles has lodged two trade marks in recent weeks, one for the phrase “1 recipe. 3 different meals” and another for “Feed your little family”.

The trademark application for “Feed your little family”  was lodged on 7 August and the “1 recipe. 3 different meals” trademark was lodged a week later, on August 13.

Both cover exactly the same media and retail classes, specifically:

Class 16: Printed publications; magazine; recipe books; bookbinding material; paper, cardboard and good made from these materials; bags of plastics or paper for packaging; packaging material of plastic or paper

Class 35: Wholesaling and retail services including wholesale and retail sale of food and groceries; retail services via groceries store, department store, discount store, specialty store, supermarkets, convenience stores; direct mail and on-line retailing services; advertising and promotion services; advertising and promotion provided by supermarkets and grocery stores including on-line promotions; advertising, sales promotion, and retail marketing services relating to food, condiments, sauces, spices, flavourings, seasonings and other food ingredients including provision of recipes, and dissemination of information relating to food, food preparation and food ingredients including condiments, sauces, spices, flavourings and seasonings

A Google search for both phrases brings up zero results related to Coles at the time of publication.

Both applications are at the status of ‘Indexing Approved’, meaning they have not been seen by an examiner yet.

Click to view a screenshot of Coles’ trade mark applications for “1 recipe. 3 different meals” and “Feed your little family“.

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