This is the latest in a slew of recent trade mark applications by the billionaire, who registered for three media mastheads a fortnight ago.
The two new trade mark applications were lodged on July 10, one for the term ‘7-STAR’ and another for an image of seven stars (pictured).
Both applications cover the same two classes but slightly different goods and services. The ‘7-STAR’ application specifically covers (with unique classes to this application in bold):
Class: 35 Commercial information; online informaiton relating to accommodation
Class: 43 Hotel services; restaurant services; rating of temporary and hotel accommodation; restaurant, cafe and bar services; providing banquet and social function facilities for special occasions; catering for the provision of food and beverages; providing conference, exhibition and meeting facilities; rental of meeting rooms
And the application of the image of seven stars specifically covers (unique classes in bold):
Class 35: Commercial information; Online information relating to accommodation
Class 43: Hotel and resort services; restaurant, cafe and bar services; temporary accommodation; rating of temporary and hotel accommodation; online information relating to accommodation; providing conference, exhibition and meeting facilities; providing banquet and social function facilities for special occasions; catering for the provision of food and beverages
The trade marks could be linked to the trove of Palmer-owned resorts across Australia.
His resorts include ‘Palmer Coolum Resort’ on the Sunshine Coast, ‘Palmer Sea Reef Golf Course’ at Port Douglas, ‘Palmer Colonial Golf Course’ at Robina and ‘Palmer Gold Coast Golf Course’ at Robina.
Although the Burj Al Arab hotel in Dubai is widely described as a “seven-star” property, Wikipedia claims that no formal awards body recognises any rating above the traditional five-star deluxe.
Both of the applications are at the early status of ‘Indexing Approved’.