A Los Angeles legal representative for Springsteen lodged two trade marks – TM number 1565738 for the term ‘Bruce Springsteen’ and 1565737 for the term ‘E Street Band’ – on June 28.
A historic search suggests this is the first time Springsteen has attempted to trade mark his name in Australia.
Four trade marks for the name ‘Bruce Springsteen’ were lodged in 1985 by Australian Tour Merchandising, but none were accepted.
Also, four New South Wales residents attempted to register the (genius) term ‘Spruce Springclean’ in 2003, but despite being accepted it never entered the trade mark register and lapsed in 2004.
Both new Springsteen trade mark applications cover the same four classes. They both cover a vast array of products and services, meaning Springsteen will have trade mark rights within Australia for his and his band’s name being being used on clothing, posters, magazines, books, MP3 players, videogames, online journalists (blogs), “musical-based entertainment, news, appearances, photographs, biographies and other entertainment information” and even “sound and audiovisual recordings featuring entertainment and music”.
A selection of the more-than-1oo goods and services the two trade marks could cover (if accepted):
Class 9: Musical sound recordings; musical video recordings; magnets; downloadable musical sound recordings; audiovisual recordings featuring music and musical entertainment; downloadable ringtones and graphics for mobile phones and wireless devices; downloadable audiovisual recordings featuring music and musical entertainment; downloadable electronic sheet music and posters; sound and audiovisual recordings featuring entertainment and music; downloadable sound and audiovisual recordings featuring entertainment and music; electronic equipment namely headphones and speakers; sound and video recordings; computer application software for mobile phones; vinyl covers specially adapted for cell phones, MP3 players, laptops, and gaming devices; downloadable electronic publications in the nature of books, magazines, newsletters, pamphlets, booklets and brochures in the field of music and entertainment; motion picture films featuring music and entertainment; digital video discs; video games; electronic game programs
Class 16: Calendars; souvenir programs concerning rock concerts; lithographic prints; photographs; posters; greeting cards; event programs, commemorative books concerning musical tours, postcards, pictures, diaries, greeting cards, address books, printed tickets, bumper stickers, photograph albums, picture cards, trading cards, note pads, note books, printed stickers and decalcomania; printed materials including sheet music, song books, souvenir programs concerning a musician and their recordings or performances; printed publications; booklets; books; catalogues; folders; magazines; periodicals; stationery; school supplies; paper party supplies; paper doll books; pens and writing instruments; printed music; music scores; music books; instruction guides and manuals; music in sheet form; souvenir programs concerning musical events; magazines and brochures in the area of music
Class 25: Clothing, including shirts, jackets, t-shirts; sweatshirts; hooded sweatshirts; headwear; bandanas; footwear, headgear; wristbands
Class 41: Entertainment services in the nature of live musical performances; providing online newsletters in the field of music; website services, namely providing on-line games, including on-line computer games, providing on-line gaming and games services, providing on-line electronic publications; providing media and entertainment via various platforms across multiple forms of transmission media; production of motion pictures, documentaries, television programs; television programs; motion pictures; documentaries; providing a website featuring musical performances and information about recordings, performance, music, tours, and other entertainment content; providing non-downloadable audiovisual recordings; providing non-downloadable sound recordings; animation services; providing entertainment information on an entertainer and musician, his performances, discography, and also providing photographs and video clips all via a website, online profile pages, a global computer network, and/or wireless networks; entertainment and education services; providing a website featuring entertainment information on an entertainer and musician, and his tours, performances, non-downloadable audio and audiovisual recordings featuring music, musical-based entertainment, news, appearances, photographs, biographies and other entertainment information, providing podcasts in the field of music and entertainment; online journals
The company who registered the two trade marks is ‘Thrill Hill Trademark Holdings LLC’. This appears to be either a Springsteen-owned company or is heavily associated with the artist, because ‘Thrill Hill’ is the name of Springsteen’s touring and production company and also the name of his US-based recording studio.
The trade mark applications were lodged by an Australian legal representative, Allens Patent & Trade Mark Attorneys.
The trade marks are currently at the early status of Filed – Approved.