UPDATED: Dick Smith screaming RAR with new trade mark application

rarElectronics retailer Dick Smith has lodged an Australian trade mark application for the term RAR, including two different coloured logos (pictured).

The trade mark application – TM number 1564869 – was lodged yesterday, June 26, by Dick Smith Electronics PTY Limited. A “colour series description” for the logos was added as “white and black”.

It covers three goods and services classes, specifically covering a variety of retail services and electronic products:

Class 9: Electronic and electrical apparatus and instruments in this class, including audio and video receivers, transmission or reproduction of sound, audio players, audio speakers, audio speakers for home, audiovisual apparatus, audiovisual instructions, stereo and audio equipment, home theatre, docks, sound bars, micro hi fi, headphones for audio apparatus, sound apparatus, MP3 players, DVD players, blue ray players, television sets and coaxial, electric and fibre optic cables in this class

Class 16: Paper, cardboard and goods made from these materials, not included in other classes; printed matter including magazines and other publications including information and education bulletins and manuals; photographs; stationery; adhesives for stationery or household purposes; artists’ materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); tissues; wrapping paper and paper and plastic bags; labels; plastic materials for packaging (not included in other classes)

Class 42: Sale and distribution of electronics and electrical equipment, data processing equipment; radio, sound producing and telecommunication equipment and devices apparatus and devices for recording transmission or production of sound or images, recording discs and tapes; electrical and mechanical games and toy

A reverse Google Image search for both logos comes up with zero results, suggesting the images have not appeared online before yesterday. A Google search for “Dick Smith RAR” also brings up zero relevant results.

The trade application is at the status of ‘Indexed’.

Click to view a screenshot of Dick Smith’s RAR trade mark application.




Dick Smith lodged three more trade marks on June 26, one for the term ‘Real Audio Research’ (an acronym for RAR) and another two for related logos (pictured).

The three further trade mark applications – TM number 1564866 for the term, 1564867 for the top logo and 1564874 for the bottom logo – all cover the exact same classes as quoted above.

Anecdotally, the application for the bottom logo (which is described on the application as the top logo “with rays”) seems to have been lodged with a typo, as it as listed as “RAR REAL AUSIO RESEARCH” (with an ‘S’ instead of a ‘D’ in the third word).

A Google search for “Real Audio Research” brings up zero relevant results.

All three additional trade mark applications are at the status of ‘Indexing Approved’.

Click to view a screenshot of Dick Smith’s ‘Real Audio Research’ term, the ‘RAR Real Audio Research’ top logo and the typo ‘RAR Real Ausio Research’ logo trade mark applications.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s