UPDATED: Telstra mining for a Diamond

1_36556l31 May: Telecommunications giant Telstra has lodged a new trade mark application for the term ‘Telstra Diamond’.

There is no recent examples of Telstra using ‘Diamond’ online, with a 2005 study by The University Of Adelaide the only relevant link which references a “Telstra Diamond Network Planning System”.

The new trade mark application – TM number 1559629 – was lodged on May 28, and covers seven classes, including ‘telecommunications and communications equipment’, ‘wholesale and retail services’, ‘sponsorship of sporting and cultural activities’ and ‘cardboard and goods made from these materials’.

The newly lodged trade mark comes in the wake of a difficult week for the company, charged with the blame for numerous asbestos breaches during the ongoing NBN fiber rollout.

It is also in the middle of a campaign, ‘Telstra Thanks‘, offering numerous free movie and music tickets for customers.

The application was lodged by Telstra Corporation Limited and a local legal representative, Davies Collison Cave. It is currently at the status of ‘Indexing Approved’.

Click to view a screenshot of the ‘Telstra Diamond’ trade mark application.

UPDATE

June 12: Telstra has lodged a new trade mark for the logo of ‘Telstra Diamond’, which you can see below:

get_tmi_imageThis new trade mark application – TM number 1562330 – was lodged on June 12, and covers the same classes as the aforementioned trade mark applications.

The logo is described as “BROKEN, CIRCLE, EXTENDED, GEM, INCOMPLETE, PENTAGON, ROUND, STYLISED”. A reverse Google Image Search brings up zero relevant results.

This new application is currently at the status of ‘Indexing Approved.

Click to view a screenshot of the new ‘Telstra Diamond’ logo trade mark application.

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