Just a couple of weeks after successfully getting its logo leaf trade marked in Australia, Apple has now had the trade mark application for its familiar button design accepted.
The trade mark application – TM number 1389519 – is for an image of the button (pictured), with the description “SQUARE IN DISC IS BUTTON”. It was first lodged in 2010 and was accepted on 23 May this year.
The trade mark covers class 9, specifically for:
Handheld mobile digital electronic devices for the sending and receiving of telephone calls, electronic mail, and other digital data, for use as a digital format audio player, and for use as a handheld computer, personal digital assistant, electronic organizer, electronic notepad, and camera
Therefore, once the trade mark official enters the Australian trade mark register (which is the next step after acceptance), it will mean that no other company can design a related product to release in Australia with a button resembling “a black circle with a gray square with rounded corners in the center”, or risk facing legal issues with Apple.
The application was lodged by Apple Inc and by an Australian legal representative, Baker & McKenzie.
Click to view a screenshot of the Apple button trade mark application.