UPDATED: MTV lodges trade mark for ‘MTV 82’

MTV1Viacom International, the owners of pop culture channel MTV, has applied for an Australian trade mark of a mysterious new brand, ‘MTV 82’.

Filed last week, the logo (pictured) does not seem to appear publicly anywhere else on the internet, according to a reverse Google Image Search. A search for “MTV 82” does not bring up anything relevant either.

The trade mark application – TM number 1554087 – is currently at the status of ‘Indexing Approved’, and is lodged under Class 41 of a range of entertainment services, namely:

Educational, teaching and training, entertainment, sporting and cultural services, including production of radio and television programs; production of films and live entertainment features; production of animated motion pictures and television features; services relating to cinema and television studios; services relating to motion picture entertainment, television entertainment and to live entertainment performances and shows, publication of books, magazines and periodicals; providing information on the applicant’s television programming services to multiple users via the world wide web or the internet or other on-line databases; production of dance shows, music shows and video award shows; comedy shows, game shows and sports events before live audiences which are broadcast live or taped for later broadcast; live musical concerts; tv news shows; organizing talent contests and music and television award events; organizing and presenting displays of entertainment relating to style and fashion; providing information in the field of entertainment by means of a global computer network

The application was lodged by a Viacom legal representative in Australia, Griffith Hack.

UPDATE: An MTV Australia spokesperson confirmed to ™Watch that there is an upcoming ‘MTV 82’, and that a formal announcement will be made “in the next couple of weeks”.

View a screenshot of the ‘MTV 82’ trade mark application.

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